Marketing Coordinator - MarTech

Marketing Operations & Acquisition Coordinator

Location: Global / Hybrid / Remote (as applicable)

​DATAmundi is a global provider of multilingual, multimodal human AI data solutions, delivering advanced data sourcing, enhancement, and augmentation services, as well as model evaluation. We empower AI teams worldwide with high-quality training data and human-in-the-loop expertise - driving smarter, reliable, and scalable AI systems.​

Role Overview:
We are seeking a highly analytical and systems-oriented Marketing Operations & Acquisition Coordinator to support and scale our global marketing function. This role sits at the intersection of marketing, sales, data, and technology ensuring that marketing strategy and execution are grounded in robust processes, workflows, data, and actionable reporting and insights.
You will own core marketing operations, including CRM management, reporting and performance measurement, acquisition workflows (including segmentation and email marketing), and the martech stack.

Working closely with the Sales Operations and Global Sales teams, you will help ensure that marketing and sales pipeline efforts and processes are measurable, optimized, and aligned with commercial objectives.

Key Responsibilities:

Marketing Operations & Systems: Manage marketing activity within the CRM (experience with Hubspot preferred) ensuring accurate tracking of campaign and leads. Maintain marketing processes and data across the various systems, including the internal work platform (Trello), and identify opportunities for improvement and scale.

Reporting, Analytics, & Performance: Build and maintain dashboards and reports to track marketing performance, pipeline contribution, and ROI across key marketing activities, such as events. Support the marketing director to produce monthly reports and performance insights. Consistent measurement of acquisition and campaign effectiveness and translating data into clear insights to support decision-making, working closely with Sales Operations.

Acquisition & Campaign Enablement: Set up and manage targeted email campaigns, nurture programs, and acquisition sequences within the CRM including segmentation work to ensure campaign are reaching target audiences. Track and optimize lead flow from acquisition through to sales qualified/handoff.

Market & Competitive Intelligence: Support internal requests for market research and competitive analysis to inform business and marketing strategy.

Cross-Functional Collaboration: Working with marketing teams and other stakeholders to provide operational and analytical support across campaigns, events, content, digital marketing and brand initiatives.

Qualifications & Experience

Postgraduate degree in Marketing, Business, Analytics, or a related field

2–4 years’ experience in B2B marketing operations, marketing analytics, or a related role

Hands-on experience with HubSpot or another leading CRM (essential) and managing the various touchpoints of a marketing campaign

Experience working with marketing technology stacks and data-driven marketing environments

Experience supporting or working alongside sales or revenue operations teams is highly desirable. Knowledge of high tech and AI industries would be preferred.

Skills & Attributes

Strong analytical mindset with the ability to derive insights and tell clear stories from data

Highly organized, detail-oriented, and process-driven

Comfortable working with systems, dashboards, workflows, and automation

Strong understanding of marketing performance metrics, attribution, and ROI

Ability to work effectively with global, cross-functional teams

Proactive, adaptable, and willing to support across a wide range of marketing initiatives

Clear communicator with the confidence to work with senior stakeholders