Marketing Content Specialist, India

Why Us

NewRocket is the AI-first Elite ServiceNow Partner that activates real value on the Now Platform. As a trusted advisor to enterprise leaders, we combine industry expertise, human-centered design, and enterprise-grade AI to help organizations navigate change and scale with confidence. With two decades of experience guiding clients to realize the full potential of the ServiceNow AI Platform, we are one of the largest pure-play ServiceNow partners, uniquely focused on enabling enterprises to adopt AI they trust—AI that delivers lasting business value.

We #GoBeyondWorkffows to create new kinds of experiences for our customers.

Come join our Crew!

The Role

We are hiring a Marketing Content Specialist to join our India team. We’re looking for a hands-on Marketing Content Specialist to fuel our demand engine with strong email marketing, customer stories, and thought leadership content. You’ll write and build multi-step email campaigns, turn Subject Matter Expert interviews and research into blogs, ebooks, newsletters, and campaign-ready derivatives, while owning case study creation.

What You Will Be Doing

Email Marketing

• Write and build multi-step email campaigns aligned to priority offerings and funnel stages.

• Maintain email campaigns to ensure content is fresh and current.

• Create simple visuals using templates (Canva, Figma, or similar) and coordinate with agency for higher-design needs.

• Partner with Marketing Operations on targeting, segmentation and lead routing.

Thought leadership content

• Write and produce written assets (blogs, ebooks) through Subject Matter Expert interviews and research, aligned to quarterly priorities.

• Repurpose core content into campaign-ready derivatives (email modules, short posts, one-pagers, webinar follow-ups).

Case studies & customer storytelling

• Own case study production end-to-end: intake, interview coordination, drafting, approvals, and packaging for campaigns.

• Create reusable customer story “kits” (short summary, outcomes, quotes, proof points, snippets for social and decks).

• Maintain a pipeline of referenceable customers and amplify stories across campaigns, website, sales decks, and social.

Newsletters

• Draft and build the customer newsletter and partner newsletter with editorial direction.

Content library & governance

• Maintain a clean, searchable content library with naming conventions, version control, and “approved for use” status.

• Track what content exists, what’s needed next, and what can be reused/updated to reduce one-off creation.

What You Bring Along

• 3+ years of B2B marketing experience in tech/services with a strong content and email foundation (knowledge of ServiceNow is an asset).

• Excellent writing and editing skills that are clear, concise, and able to adapt to brand voice.

• Experience building emails and managing content production workflows (draft → review → approval → publish).

• Demonstrated ability to create customer stories and to collate inputs across Sales, Delivery, and leadership.

• A working knowledge of HubSpot (or similar), Salesforce basics, and collaboration tools (Teams, shared docs).

• Organized and dependable. Can manage multiple deliverables and keep stakeholders updated.

• Excellent communication skills. Must be able to gather information for content creation via Teams and email.

• Experience using design tools (Figma, Canva, Photoshop or equivalent).

Education

• A four-year undergraduate degree

We Take Care of Our People

NewRocket is committed to a diverse and inclusive workplace. We value and celebrate diversity, believing that every employee matters and should be respected and heard.  We are proud to be an equal opportunity workplace and affirmative action employer, committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin, or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, citizenship, military, or Veteran status. For individuals with disabilities who would like to request an accommodation, please contact [email protected].