Marketing & Community Relations Manager

Our Companies:

Ketchikan-based Venture Travel, LLC dba Taquan Air and Kawanti Adventures (the Companies) are leading providers of air service and visitor experiences in Southeast Alaska.  Our Companies operate a fleet of aircraft and visitor venues including the Alaska Rainforest Sanctuary, Adventure Karts, Alaska Canopy Adventures and other attractions in Ketchikan and Juneau.

Our Team:

As an employee of our Companies, you commit to performing your duties and responsibilities within the framework of our Vision, Mission, and Values and in accordance with the Companies’ Policies and Procedures Manual.  Safety, Respect, Quality, and Excellence are inherent in all that we do for our guests, our organization, and our community.  These are amongst the values you are expected to embody in your interactions and communications with staff, customers, and stakeholders.

Company:                  Alaska Rainforest Sanctuary (ARS), LLC dba Kawanti Adventures and Venture                                                                  Travel, LLC dba Taquan Air

Position Title:               Marketing & Community Relations Manager                    

Department:                 Sales & Service
Reports to:                 Executive Vice President & CEO & President

Reporting to you:       Marketing Associate & Social Media Intern

Role Summary:

The Marketing Manager will be responsible for developing and executing annual marketing strategies for all organizations, translating high-level plans into clear, actionable initiatives. They will oversee all aspects of marketing operations, ensuring timely delivery of communications and effective support for key programs. This role includes implementing data driven processes to track performance, optimize campaigns, and adapt tactics based on needs and defined results. The Marketing Manager will collaborate closely with the Sales & Service Department, organization leadership, represent the organization at industry events, and manage relationships with external vendors. They will lead the marketing team, establish scalable workflows, and supervise day to day activities including budget oversight and progress toward strategic goals.

Key Outcomes:

Consistently generates increased visibility, customer engagement, and direct bookings across all channels.

Campaigns are informed by real time data and market insights, allowing for quick adjustments that improve performance and relevance.

Operates with clarity and efficiency, supported by adaptable systems and strong leadership.

Community and industry relationships are actively developed through events, partnerships, and strategic representation.

Marketing efforts are seamlessly aligned with operational tools and sales platforms, enhancing customer experience and internal coordination.

External vendors and creative partners are managed effectively, contributing to high quality deliverables and brand consistency.

Budget is monitored and optimized to ensure marketing investments deliver measurable impact and support long term growth

Core Competencies:

Develops and executes long term marketing strategies aligned with organizational goals and market dynamics.

Translates strategic plans into actionable campaigns and manages them through completion with accountability.

Uses analytics and performance metrics to guide marketing activities and optimize outcomes.

Partners effectively with Sales & Service and other departments to align marketing with operational goals.

Represents the organization professionally at events, building visibility and strategic relationships.

Builds and manages a high performing marketing team with clear roles, adaptable systems, and strong communication.

Oversees external agencies and vendors to ensure quality, consistency, and timely delivery.

Manages marketing budgets with discipline, ensuring efficient resource allocation and measurable ROI.

Responds quickly to shifts in customer behavior, competition, and internal priorities with flexible solutions.

Crafts compelling, clear messaging across channels and audiences while maintaining brand consistency.

Success in This Role Looks Like:

A cohesive marketing team that operates with clarity, creativity, and accountability representing our vision, mission and values.

Campaigns consistently generate measurable results such as increased bookings, stronger brand awareness, and/or improved customer engagement.

You’re recognized as a strategic partner by the Sales & Service team, works together on operational functions including FareHarbor, Swell, TakeFlite, CoolWorks, and Recruiting Efforts.

An established system of reporting and refinement, using analytics to guide decisions and demonstrate impact.

A visible and respected representative of the organization in represented communities and industries.

Managing the marketing budget with precision, ensuring resources are used effectively and goals are met.

Demonstrates alignment with company values through leadership behaviors and decision making.

100% compliance with internal safety policies, FAA and DOT regulations.

Requisite Knowledge, Skills, & Abilities:

Effectively interact and communicate with peers, managers, and other department employees.

Independently manage work and schedule to meet all deadlines and expectations.

Skilled problem solving, ability to identify solutions, and execute standard relevant processes.

Work effectively in a team environment, collaborating across work segments and departments with diverse personalities and requirements.

Reliable and timely attendance, flexibility to work early mornings and evenings, or weekend days, when workloads require. 

Recognize opportunities to contribute and collaborate with other areas and departments when individual workloads are light.

Exceptional verbal and written communication skills

Proficiency in Microsoft Office Suite, Canvas and systems such as Buffer, Flowcode, and Mailchimp.

Conduct oneself with the highest level of integrity and confidentiality.

Other Duties as Assigned:

Maintain and update the company website regularly to ensure content accuracy, functionality, and alignment with current marketing campaigns and branding.

Work directly with Bold Marketing to monitor and assist with seasonal ad campaigns.

Attend trade shows, job fairs and/or conferences with the Sales & Service Department.

Reports specifically on independent sales in relation to marketing efforts.

Attends the Chamber of Commerce, Rotary or any other necessary convening body as a company representative in the community.

Take on additional responsibilities to support the success of the organization and uphold company values and strategic goals
as needed.

Physical Demands and Requirements:

Mobility across the site.

Ability to handle stress and pressure created by simultaneous demands.

Ability to work on-site, indoors and outdoors, with exposure to noise, heat and cold.

Ability to frequently work at a fast pace with unscheduled interruptions.

Ability to work with members of the public, requiring appropriate appearance and attire.

ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

Experience/Education Requirements:

Bachelor’s degree in business administration, marketing, advertising, or related field preferred. May substitute degree with experience in marketing and cruise industry markets.

No felony convictions or criminal convictions that would interfere with job responsibilities.

Minimum 18 years old.