Marketing Channel Analytics Senior Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is seeking a Marketing Analytics Senior Manager to lead the optimization of Slack’s digital marketing channels. You will be the operational backbone of our digital growth engine, using data visualization to translate complex data signals into high-impact narratives for the C-suite. As a pioneer in the AI-first marketing landscape, you will leverage LLMs and prompt engineering to redefine how Slack reaches and engages with innovative enterprises.

Key Responsibilities:

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Executive Insights & Tableau Visualization: Design and own sophisticated Tableau dashboards that monitor Marketing Driven Pipeline (MDP) and ROI. Deploy Tableau Pulse and AI Agents to provide real-time, natural-language intelligence to the leadership team.

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C-Suite Advisory & Communication: Regularly present analytical findings to executive leadership. Translate data into high-level business stories that influence budget allocation and global growth strategies.

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Data Analytics & Orchestration: Interpret large datasets to identify patterns and provide recommendations for executive decision-making. Collaborate with data engineering teams to enhance marketing tools and tracking frameworks.

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Channel Optimization: Conduct continuous A/B testing and multivariate analysis on digital channels to increase engagement and improve ROI.

Required Skills and Qualifications:

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Analytics & Visualization: 8+ years of experience in marketing analytics with expert-level proficiency in Tableau. Ability to build intuitive, automated reporting frameworks for large-scale data.

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AI & Prompting Expertise: Demonstrated proficiency in prompt engineering techniques (Zero-shot, Few-shot, CoT) and experience with various LLMs (GPT-4, Claude, Gemini, Writer.ai). Understanding of GEO and AI-driven SEO strategies is essential.

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Communication Mastery: Exceptional ability to present to the C-suite, with a track record of influencing senior leadership through data-driven storytelling.

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Marketing Domain Knowledge: Deep understanding of the B2B SaaS lifecycle, pipeline attribution, and performance metrics (MQL, SQL, LTV).

Preferred (Nice-to-Have) Skills:

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SQL Proficiency: Hands-on experience with SQL for data transformation and exploration within relational databases (e.g., Snowflake) is a strong plus.

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Salesforce Ecosystem: Familiarity with Salesforce Marketing Cloud, Sales Cloud, and the Slack platform.

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Advanced Analytics: Experience with Python or R for statistical modeling or predictive analytics.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.