MARKETING CATEGORY MANAGER - CONSUMER HEALTH

Prim

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Posted: February 9, 2026

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Required Skills

Market Research Sales Support Marketing Strategy Database Management Product Launch Planning Point of Sale Marketing Communication Media Vendor Coordination Promotion Management Graphic Design

Job Description

Queremos incorporar a un/a Marketing category Manager que impulsar el crecimiento rentable de cada una de las categorías de productos asegurando que la marca y el portafolio tengan la mejor estrategia posible dentro de las farmacias.

Lo qué harás en PRIM:

Definir y proponer el plan de lanzamiento comercial de los nuevos productos, tanto de fabricación propia como de distribución.
Realizar los análisis del mercado que considere necesarios sobre cuotas, competidores (IMS, Nielsen, E&Y, Euromonitor, …), precio, promociones, etc.
Diseñar acciones de marketing de punto de venta (PLV, cartelería, folletos, etc).
Proponer los soportes de comunicación a los clientes y/o canal de distribución.
Gestionar y coordinar la realización de todo el material de soporte y apoyo a ventas (catálogos, argumentarios, literaturas, presentadores, gimmicks, …)
Organizar y coordinar promociones y programas a consumidores, clientes, bases de datos, Trade Marketing, …
Diseñar (gráfico, editorial y publicitario) para documentación comercial, expositores en punto de venta, envases, packaging, etc
Requisitos

Lo que necesitas para que tu candidatura sea considerada:

Formación Universitaria
Experiencia acreditada mínima de 5 años com Product Manager o Category Manager en el sector Consumer Health ( imprescindible)
Nivel alto de inglés.

Y valoraremos especialmente:

Master en Marketing y/o Especializado en la Industria Farmacéuica.

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