Marketing Campaign and Event Manager

About the Role

We're looking for a Marketing Campaign & Event Manager to drive pipeline growth through high-impact campaigns and industry events.

This role will own the planning and execution of integrated marketing campaigns (online + offline), with a strong focus on:

• Generating high-quality leads

• Supporting enterprise sales cycles

• Showcasing our technology through real-world engagement

You will work closely with Product Marketing, Sales, and Leadership to ensure campaigns and events are tightly aligned with business goals and revenue targets.

What You'll Do

1. Campaign Strategy & Execution

• Plan and execute integrated marketing campaigns across online and offline channels

• Develop targeted campaigns aligned to ICPs and key industry verticals

• Partner with Product Marketing to ensure strong messaging and positioning

• Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns

2. Event & Field Marketing

• Own end-to-end execution of industry events, including:

• Trade shows

• Conferences

• Customer demos and roadshows

• Coordinate logistics, vendors, booth design, and on-site execution

• Collaborate with Sales to maximize meetings and pipeline from events

3. Pipeline & Lead Generation

• Drive high-quality lead generation and account engagement

• Support Account-Based Marketing (ABM) initiatives

• Ensure strong lead capture, follow-up, and handoff to sales

4. Performance Tracking & Optimization

• Track and report on campaign and event performance:

• Leads generated

• Meetings booked

• Pipeline created

• Analyze ROI and continuously optimize campaigns and channel mix

5. Cross-Functional Collaboration

• Work closely with:

• Product Marketing (messaging & GTM alignment)

• Sales (account targeting, follow-ups, deal support)

• Content team (campaign assets and collateral)

Required Qualifications

• 4–7+ years of experience in B2B, B2C marketing, demand generation, or event marketing

• Proven experience managing integrated campaigns and industry events

• Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)

• Strong project management skills with the ability to manage multiple campaigns simultaneously

• Data-driven mindset with experience tracking performance and optimizing ROI

• Excellent communication and cross-functional collaboration skills

Preferred Qualifications

• Experience in robotics, automation, or industrial technology

• Familiarity with long enterprise sales cycles and complex buying processes

• Experience with Account-Based Marketing (ABM) strategies

• Experience working closely with sales teams to drive pipeline