Marketing Automation Specialist

VirtuHire

South Africa Remote permanent

Posted: January 9, 2025

Required Skills

Job Description

Are you a tech-savvy marketing professional passionate about leveraging automation and AI to drive results? We’re looking for a Marketing Automation Specialist to join our dynamic team and take the lead in creating innovative, data-driven campaigns using GoHighLevel or Instantly, alongside cutting-edge AI tools.

Requirements:
As our Marketing Automation Specialist, you’ll be responsible for designing and executing integrated marketing campaigns that deliver results. Your key responsibilities will include:

• Mastering GoHighLevel or Instantly to:
• Build and optimize high-performing sales funnels.
• Design and implement targeted email marketing campaigns.
• Create and manage automated workflows.
• Integrate with CRMs and other marketing tools.

• Leveraging AI tools (e.g., Jasper, Copy.ai, MidJourney) to enhance creativity, efficiency, and personalization.
• Driving multi-channel marketing efforts (email, social media, SMS, etc.) with precision and innovation.
• Analyzing campaign performance and delivering actionable insights to optimize results.
• Troubleshooting technical issues within the marketing stack and ensuring seamless platform integrations.
• Staying on top of the latest trends and technologies in marketing automation to keep us ahead of the curve.

What You’ll Bring

To excel in this role, you should have:

• Proven experience with GoHighLevel or Instantly—this is non-negotiable.
• A solid understanding of marketing automation principles and best practices.
• Hands-on experience with AI tools and their applications in marketing.
• Proficiency in email marketing platforms, social media schedulers, CRM systems, and related tools.
• Exceptional technical skills, including software integration and troubleshooting.
• Strong analytical abilities with a data-driven mindset.
• Outstanding communication and interpersonal skills.
• The ability to stay organized and juggle multiple projects with ease.

Bonus Points If You Have:

• Experience with other marketing automation platforms like ActiveCampaign or Zapier.
• API integration expertise.

Benefits:
We’re a forward-thinking, growth-driven team that thrives on innovation and collaboration. In this role, you’ll have the opportunity to work with state-of-the-art tools and contribute to impactful marketing campaigns in a fast-paced, supportive environment.

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