Marketing Automation Specialist

The Marketing Automation Specialist plays a critical role in building, executing, and optimizing personalized member journeys across GOVX’s owned channels, including email, SMS and paid search. This role is responsible for managing always-on lifecycle programs, leveraging data and automation to deliver relevant, timely, and engaging communications throughout the member lifecycle. Working closely with Member Marketing, Creative, Partner Management, Partner Success and external agency partners, the Specialist ensures lifecycle journeys are thoughtfully executed, consistently tested, and continuously improved to drive engagement, retention, and lifetime value.

The Member Marketing team owns the full lifecycle of member communications, from strategy through execution and reporting, with every touchpoint serving as an opportunity to strengthen member relationships and reflect the mission-driven spirit of GOVX. The Marketing Automation Specialist translates lifecycle strategy into scalable, automated programs, partners cross-functionally to align messaging and offers, and uses performance insights to optimize journeys with precision and care.

ROLE & RESPONSIBILITIES

• Manage multi-step automated email and SMS journeys across key lifecycle events (e.g., welcome/onboarding, abandoned browse/cart, post-purchase, re-engagement), with attention to timing, frequency, and cross-channel prioritization.

• Use behavioral and transactional data within the existing tech stack to refine segmentation and deliver personalized experiences across key GOVX member touchpoints and interactions.

• Own the extension of lifecycle strategy across paid and owned channels, translating lifecycle segments and behavioral insights into paid search and paid social audience strategies, in close partnership with external agencies such as WPROMOTE, to ensure consistent messaging and targeting across touchpoints.

• Plan and execute A/B tests across lifecycle journeys and touchpoints, applying learnings to continuously optimize program performance and inform the lifecycle roadmap.

• Own the setup, tracking, and ongoing management of promotional coupon codes across lifecycle journeys, including monitoring redemption, refreshing offers, QA’ing logic and expiration, and optimizing based on performance insights.

• Partner with Cordial (email service provider) to build and maintain personalized content blocks featuring relevant brands, products, and categories aligned to member behavior and lifecycle stage.

• Understand the GOVX catalog and align lifecycle messaging with appropriate categories, brands, and themes to drive engagement and conversion.

• Partner cross-functionally with Partner Management, Partner Success, Product, and Member Marketing teams to align lifecycle programs with site promotions, product updates, and business priorities.

• Support the execution of net-new lifecycle programs and enhancements by translating requirements into automation builds, QA’ing journeys end-to-end, and launching with accuracy and efficiency.

• Conduct regular audits of automated journeys to ensure accuracy of logic, data inputs, personalization rules, suppression criteria, and offer eligibility across email and SMS programs.

• Independently QA all lifecycle journeys prior to launch and share clear previews and journey documentation with stakeholders via Miro boards to facilitate alignment, feedback, and sign-off.

• Monitor deliverability, engagement, and opt-out trends across lifecycle programs, proactively identifying issues related to frequency, fatigue, or channel mix.

• Complete reporting at various frequencies (campaign reports, test recaps, monthly summaries, and ad hoc analyses) and use insights to inform iterative optimization and future program planning.

• Maintain lifecycle journey documentation, including flow logic, testing history, and performance insights, to support scalability and knowledge sharing.

• Ensure compliance with consent, preference, and regulatory requirements (e.g., CAN-SPAM, SMS opt-in) across all automated communications.

Requirements:
• 3+ years of experience in email or lifecycle marketing.

• Proficiency with marketing automation platforms (e.g., Cordial, Klaviyo, Listrak).

• Strong understanding of marketing technology stacks, including automation, analytics, ecommerce, and paid media integrations.

• 2+ years of experience using web analytics tools (e.g., Google Analytics, Amplitude).

• 1+ year of experience analyzing performance across email, paid search, and paid social channels.

• Experience executing paid search and/or paid social media budgets in partnership with internal teams or agencies.

• Strong operational rigor and QA discipline, ensuring accuracy of journey logic, triggers, personalization, and suppressions.

• Excellent analytical and quantitative skills.

• Advanced proficiency in Microsoft Excel.

• Experience collaborating cross-functionally with internal and external partners.

• Strong written and verbal communication skills.

• Extreme attention to detail with a results-oriented mindset.

• Passion for the GOVX mission and delivering member-centric experiences.

KEY INTERFACE

• Creative

• Digital Merchandising

• Partner Management

• Partner Success

• Brand Marketing

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

TRAVEL REQUIREMENTS

No travel is expected for this position.

Benefits:
• Flexible Time Off, Paid Sick Leave, Paid Holidays
• Competitive Medical, Dental, Vision, and Life Insurance
• 401(k) plan with discretionary match available
• Flexible Spending Account (FSA), Health Savings Account (HSA)
• Voluntary benefits including Critical Illness, Group Accident, Short Term Disability and Voluntary Life
• Employee Referral Program
• Lunch provided in office one day per week
• Gym on site
• Collaborative work environment in a modern office, stocked with drinks and snacks
• Exposure to a growing ecommerce company
• Discounts on the GOVX website

Pay Range
$70,000 - $80,000, annually, exempt position

AAP/EEO Statement
EOE. Veterans/Disabled. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Position will require successful completion of a background check and drug testing prior to starting employment.

About GOVX
Savings for Those Who Serve

GOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the United States military, law enforcement, firefighting, medical services, and government personnel. GOVX is dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members’ on-duty and off-duty needs.