Marketing Automation Specialist

Pavago

Mexico Remote permanent

Posted: May 1, 2026

Required Skills

Job Description

Marketing Automation Specialist (HubSpot, Marketo, Email Automation, CRM – Remote, U.S. Hours)

About the Role

We’re hiring a Marketing Automation Specialist to build and optimize automated marketing campaigns, workflows, and lead management systems.

In this role, you’ll design nurture sequences, email campaigns, and lead scoring models while ensuring seamless alignment between marketing and sales.

If you’re experienced with HubSpot, Marketo, or similar platforms, and enjoy combining data, automation, and campaign execution, this role is for you.

Responsibilities

Automation Workflows

• Build and optimize nurture sequences, drip campaigns, and triggered workflows
• Implement and refine lead scoring models
• Test workflows to ensure accurate triggers, logic, and execution

Email Marketing

• Create, test, and deploy campaigns using:
• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo

• Run A/B tests on subject lines, content, and CTAs
• Ensure emails are responsive, accessible, and on-brand

CRM & Sales Alignment

• Integrate automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho)
• Ensure proper lead routing and handoff to sales teams
• Track campaign attribution from engagement to revenue

Data Management & Segmentation

• Maintain clean, accurate lead databases
• Segment audiences by persona, behavior, industry, and geography
• Ensure compliance with:
• GDPR
• CAN-SPAM
• CCPA

Analytics & Reporting

• Monitor campaign performance:
• Open rates
• CTR
• Conversion rates
• Revenue impact

• Build dashboards in HubSpot, Marketo, Power BI, or Tableau
• Deliver actionable insights and recommendations

Continuous Improvement

• Stay updated on automation tools and best practices
• Identify and implement improvements to increase ROI and efficiency

Requirements

• 2+ years of experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
• Hands-on experience building:
• Workflows
• Lead scoring models
• Email campaigns

• Strong proficiency in Excel or Google Sheets
• Understanding of email compliance and data privacy regulations
• Strong analytical, organizational, and problem-solving skills
• Comfortable working remote during U.S. business hours

Nice to Have

• Certifications in HubSpot, Marketo, or Pardot
• Experience with multi-touch attribution models
• Background in SaaS, e-commerce, or B2B services
• Experience integrating tools using APIs or Zapier

Tools & Tech

• HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
• Salesforce / HubSpot CRM / Zoho
• Excel / Google Sheets
• Power BI / Tableau
• Automation and integration tools

Why Join

• Own and optimize marketing automation systems end-to-end
• Direct impact on lead generation, pipeline, and revenue growth
• Work at the intersection of marketing, data, and sales operations
• Opportunity to test, build, and scale automation strategies
• Fully remote role with strong ownership

What Success Looks Like

• Strong campaign performance (open rates, CTR, conversions)
• Increased MQL-to-opportunity conversion rates
• Clear attribution of pipeline and revenue to campaigns
• Clean, compliant, and well-segmented database
• Continuous improvements in automation efficiency and ROI

Apply Now

If you’re a Marketing Automation Specialist who can build workflows, optimize campaigns, and drive measurable growth, we’d love to hear from you.

Apply now and help scale high-performing, data-driven marketing systems.

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