Marketing Automation Specialist

Inetum2

Lisbon, Lisbon, Portugal Hybrid permanent

Posted: February 24, 2026

Required Skills

Job Description

Inetum is a leading global IT services company dedicated to providing innovative solutions to our customers. We are committed to promoting a dynamic, inclusive, and diverse work environment where creativity and collaboration thrive. We are present in 19 countries and have more than 28,000 employees worldwide.

If you are looking for a dynamic, innovative, and technology-driven company, Inetum is the place for you! Come and be part of Inetum!

 The team manages and enhances digital marketing tools—including websites, mobile apps, and email platforms—to help marketers deliver more targeted content and improve client engagement.

Its mission is to ensure efficient, timely, and relevant communication through optimized digital channels.

The role includes creating and maintaining KPI dashboards (Adobe Analytics, Tableau, Power BI) to measure the performance of digital tools and campaigns.

Key Responsibilities

Context

The Digital Marketing Tech Stack includes:

• Public websites, e‑platforms, and CMS
• Marketing automation and mass‑emailing tools
• Survey solutions
• Data analytics and reporting platforms

Mission

• Manage projects with Product and Marketing teams (Marketing, FX, Rates, Equities, Research), aligning digital solutions with business strategy and platform needs
• Understand the Digital Marketing ecosystem and its interactions with CRM, telemetry databases, e‑platforms, and CMS
• Identify opportunities for new features, run pilots/tests, and propose enhancements

Main Tasks

• Design, configure, and deploy automated and ad‑hoc email campaigns
• Run A/B and multivariate tests; monitor KPIs (open rate, CTR, conversion, attribution)
• Develop automated digital marketing workflows across connected systems
• Analyze campaign results and produce reports to optimize strategy
• Define data analysis approaches to support product decisions and business performance

• Digital Marketing
• Bachelor’s degree in Business, Finance, Economics, Data Science, Communications, or Digital Marketing
• Experience with marketing automation and email marketing platforms
• Proficiency in Excel, Power BI, and Tableau
• Basic knowledge of HTML/CSS

Language Skills

• English – Mastery

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.