Marketing Automation Specialist

🚀 Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

📈 About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive pipeline growth, lead conversion, and operational efficiency.

This is a hands-on execution role focused on:

• email automation
• nurture workflows
• lead scoring
• CRM automation
• campaign performance
• marketing and sales alignment

You’ll work across platforms such as:

• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo

This is not a passive campaign coordination role.

You’ll actively design, build, test, and optimize automation systems that directly impact:

• MQL generation
• lead conversion
• sales pipeline
• revenue attribution

If you enjoy combining automation, CRM systems, data, and campaign execution — this role is a strong fit.

🔥 What You’ll Own

Marketing Automation & Workflow Development

• Build and optimize:
• nurture sequences
• drip campaigns
• triggered workflows
• lifecycle automations

• Design scalable automation systems across marketing funnels
• Test workflow logic, triggers, conditions, and automation paths
• Improve lead flow and automation efficiency across campaigns

Email Marketing & Campaign Execution

• Create, test, and deploy campaigns using:
• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo

• Execute A/B tests on:
• subject lines
• email copy
• CTAs
• send timing

• Ensure campaigns remain:
• responsive
• accessible
• on-brand
• conversion-focused

CRM & Sales Alignment

• Integrate automation systems with:
• Salesforce
• HubSpot CRM
• Zoho CRM

• Ensure accurate:
• lead routing
• lead assignment
• sales handoff workflows

• Improve alignment between marketing and sales teams
• Track attribution from:
• engagement → MQL → opportunity → revenue

Data Management & Segmentation

• Maintain clean and organized marketing databases
• Segment audiences based on:
• persona
• behavior
• geography
• engagement
• industry

• Ensure compliance with:
• GDPR
• CAN-SPAM
• CCPA

• Audit and improve CRM data quality continuously

Analytics & Reporting

• Monitor and optimize:
• open rates
• CTR
• conversions
• MQL performance
• revenue attribution

• Build dashboards and reports using:
• HubSpot
• Marketo
• Power BI
• Tableau

• Provide actionable insights and optimization recommendations

Continuous Improvement & Optimization

• Identify automation gaps and process inefficiencies
• Recommend improvements to:
• lead nurturing
• campaign performance
• database health
• workflow scalability

• Stay updated on:
• automation tools
• email marketing best practices
• deliverability standards
• CRM updates

📊 What Success Looks Like

• Higher email engagement and conversion rates
• Improved MQL-to-opportunity conversion
• Cleaner, more organized CRM and lead databases
• Smooth lead routing and automation execution
• Clear attribution between campaigns and revenue
• Reduced manual marketing operations work

🧠 What Makes You a Strong Fit

• Strong systems and process-oriented mindset
• Comfortable building automation workflows independently
• Analytical and highly detail-oriented
• Strong understanding of lead lifecycle management
• Able to balance technical execution with marketing goals
• Proactive in identifying optimization opportunities
• Comfortable managing multiple workflows and campaigns simultaneously

✅ Must-Have Requirements

Experience

• 2+ years of hands-on experience with:
• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo
• or similar marketing automation platforms

• Experience building:
• workflows
• lead scoring systems
• nurture sequences
• automated campaigns

Technical Skills

• Strong understanding of:
• CRM systems
• marketing funnels
• lead attribution
• automation logic

• Strong Excel or Google Sheets proficiency
• Understanding of:
• email compliance
• data privacy regulations
• deliverability best practices

Communication & Execution

• Excellent organizational and problem-solving skills
• Strong written English communication
• Comfortable working independently in remote environments
• Ability to manage multiple campaigns and workflows simultaneously

⭐ Nice to Have

• HubSpot, Marketo, or Pardot certifications
• Experience with:
• API integrations
• Zapier
• webhook automations
• multi-touch attribution models

• Background in:
• SaaS
• B2B services
• e-commerce

• Experience with:
• Power BI
• Tableau
• advanced reporting systems

🛠️ Tools & Platforms

• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Klaviyo
• Salesforce
• HubSpot CRM
• Zoho CRM
• Excel / Google Sheets
• Power BI / Tableau
• Zapier & automation tools

📅 What a Typical Day Looks Like

• Build and optimize automation workflows
• Launch and test email campaigns
• Monitor campaign engagement and lead flow
• Review lead scoring and segmentation logic
• Improve CRM cleanliness and lead routing
• Analyze campaign performance and reporting
• Collaborate with marketing and sales teams on optimization opportunities

In short:
You build and optimize automated marketing systems that improve lead conversion, operational efficiency, and revenue growth.

📈 Key Metrics for Success (KPIs)

• Email open rates and CTR performance
• MQL-to-opportunity conversion rates
• Campaign-driven pipeline and revenue attribution
• CRM data accuracy and segmentation quality
• Workflow reliability and automation efficiency
• Reduced manual marketing operations work

🌟 Why This Role Stands Out

• Direct ownership of marketing automation systems
• Strong impact on pipeline growth and revenue
• Opportunity to optimize full-funnel marketing workflows
• Work at the intersection of:
• marketing
• automation
• CRM systems
• data operations

• High-autonomy remote role with measurable impact
• Opportunity to grow into:
• Marketing Operations Manager
• Revenue Operations Specialist
• CRM Automation Lead
• Lifecycle Marketing Manager

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Practical Automation Assessment
• Client Interview
• Offer & Onboarding

👉 Apply Now

If you:

• love building automation workflows
• enjoy optimizing CRM and lead systems
• think in funnels, attribution, and conversion
• want direct impact on marketing efficiency and revenue growth

this is a strong opportunity to build and scale high-performing marketing automation systems.