Marketing Automation
Weekday AI
Posted: April 9, 2026
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Quick Summary
Marketing automation role with a focus on creating and implementing automated workflows across various channels, including email, in-app messaging, CRM, and lifecycle campaigns. This role requires a strong understanding of marketing automation and workflow development, with a focus on lead nurturing sequences. The ideal candidate should have 1-2 years of experience in marketing automation and have experience with CRM and lifecycle campaigns.
Required Skills
Job Description
This role is for one of the Weekday's clients
Salary range: Rs 500000 - Rs 700000 (ie INR 5 - 7 LPA)
Min Experience: 1 years
Location: Pune
JobType: full-time
Requirements:
Key Responsibilities
1. Marketing Automation & Workflow Development
• Create and oversee automated workflows across email, in-app messaging, CRM, and lifecycle campaigns from the ground up.
• Develop lead nurturing sequences tailored for prospects, users, and customers.
• Automate flows for onboarding, activation, retention, and re-engagement.
2. Campaign Implementation
• Launch automated campaigns focused on:
• Product onboarding and feature adoption
• Lead nurturing and qualification
• Content distribution and lead magnets
• Product launches and updates
• Partner with content and product teams to maintain consistent messaging.
3. Tools & Platform Administration
• Take ownership of and manage automation platforms (Zapier, n8n, make.com), CRM systems, and A/B testing tools.
• Integrate automation tools with CRM systems, product analytics, and website forms.
• Ensure data pipelines, segmentation logic, and tagging structures remain accurate and organized.
• Implement and oversee Google Tag Manager for tracking and analytics purposes.
4. Data Analysis & Optimization
• Monitor campaign effectiveness through metrics such as open rates, click-through rates, conversions, activation, and retention.
• Conduct A/B testing on subject lines, messaging, scheduling, and workflow designs.
• Refine automation journeys driven by data insights.
• Collaborate with analytics platforms like Mixpanel for event tracking and implementation.
5. Segmentation & Personalization
• Develop sophisticated user segments based on behavior, lifecycle stage, and intent.
• Customize communications using dynamic content and conditional logic.
• Ensure adherence to opt-in regulations, data privacy standards, and industry best practices.
6. Cross-Functional Collaboration
• Coordinate with product managers to align automation strategies with product workflows.
• Assist sales or client teams with lead scoring and qualification methods.
• Work alongside SEO and content teams to convert traffic into well-nurtured leads.
What You Will Bring
• 1-2 years of experience in marketing automation, lifecycle marketing, or growth marketing.
• Practical experience with at least one leading automation platform (Zapier, n8n, make.com).
• Familiarity with CRM platforms such as Attio, HubSpot, Salesforce, Pipedrive, or similar, along with a solid understanding of basic data hygiene principles.
• Basic coding skills for implementing Google Tag Manager and using Mixpanel for event tracking.
• Strong comprehension of user journeys, funnels, and lifecycle stages.
• Experience designing automated email and in-app campaigns.
• An analytical mindset with the ability to analyze campaign performance effectively.
• Capability to thrive in a fast-paced, cross-functional work environment.
• Basic knowledge of APIs or webhooks and their implementation across platforms like WordPress, Webflow, Framer, etc., to connect forms and trigger automations.
Skills
Zapier,
CRM software
Instantly
Marketing Automation