Marketing Automation and Dynamics 365 Specialist

Join a Challenger

Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.

Our company continues to grow, and today we serve more than 780,000 customers across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $138 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.

As a key member of our marketing operations team, you will play a crucial role in building, executing, and optimizing email campaigns and automated workflows within Microsoft Dynamics 365 Marketing. This position requires strong technical knowledge of the platform, experience with campaign setup and automation, and the ability to collaborate effectively across marketing and sales teams to deliver impactful, scalable campaigns.

The Work!:
• Build, execute, and optimize email and automated marketing campaigns
• Configure and manage workflows, journeys, and triggers within Dynamics Marketing
• Support campaign setup beyond email build, including segmentation and automation logic
• Collaborate with stakeholders to translate requirements into scalable automation solutions
• Maintain documentation and best practices for marketing automation processes
• Streamline and improve existing email and campaign workflows
• Reduce execution bottlenecks by supporting campaign delivery independently

Let's Talk About You!:
• Post-secondary education in Marketing, Commerce or related experience
• 5+ years of B2C/B2B Email Marketing Experience
• Extensive experience with Microsoft Dynamics 365 implementation and support
• Experience with responsive HTML templates
• Experience with CI Journeys and CRM functionalities in Dynamics 365
• Experience in setting up and managing push notifications channels
• Solid understanding of Canada’s Anti-Spam Legislation (CASL)
• Strong analytical mindset
• Self-motivated and independent worker with excellent communication and inter-personal skills
• Effective planning and project management skills
• A proactive and ambitious marketer who enjoys developing new solutions to challenging problems, and that can execute these ideas flawlessly
• Finance Services experience would be an asset

What we offer [For full-time permanent roles]

💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Professional development and comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!