Marketing Associate Southern Europe

Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack — empowering organizations to run AI across multi-vendor environments with centralized governance.

The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog, LinkedIn, X, and YouTube.

Role Summary

As the Marketing Specialist – South Europe, you will support the planning and execution of marketing programs and campaigns that drive engagement, brand awareness, and pipeline growth in the region. You will work closely with our sales team (Account Executives, Customer Success Managers, and Business Development Representatives) as well as global marketing functions to align regional efforts with overarching business objectives.

This role is hands-on and execution-focused, ideal for a marketing professional with practical experience who is looking to develop deeper expertise in B2B marketing within a fast-paced environment.

Core Responsibilities

Pipeline Generation & Brand Awareness

• Assist in planning and executing regional events, including conferences, customer meetups, and webinars, as well as Dataiku's official Summit.

• Support event logistics, registrations, and communications in collaboration with global and regional teams.

Content & Thought Leadership

• Localize global content and messaging for the South Europe audience.

• Assist in creating marketing collateral, presentations, and customer success stories.

• Support Account-Based Marketing (ABM) activities by preparing materials, coordinating communications, and tracking outcomes.

Cross-Team Collaboration & Enablement

• Work closely with AEs, CSMs, and BDRs to ensure marketing initiatives directly support sales objectives.

• Equip the sales team with localized marketing materials, insights, and tools to enhance their outreach and engagement efforts.

Success Metrics

• Pipeline Growth: Contribute to pipeline growth through executed campaigns and programs.

• Campaign Effectiveness: Track and analyze the performance of marketing initiatives to optimize ROI and drive continuous improvement.

Required Qualifications

Experience & Expertise

• Minimum 3+ years of experience in B2B marketing, preferably within the tech or software industry.

• Understanding of the South Europe market dynamics and buyer landscape.

• Proven ability to develop and execute regional marketing campaigns that align with business objectives.

Marketing Skills

• Expertise in managing end-to-end marketing campaigns, ABM, event execution, and content development.

• Hands-on experience with CRM tools (e.g., Salesforce, HubSpot).

• Demonstrated ability to measure and optimize marketing performance based on data-driven insights.

Collaboration & Communication

• Ability to support cross-functional projects and drive alignment across teams.

• Excellent verbal and written communication skills in English and French; Spanish and Italian language skills are a plus.

• Must be based within a commutable distance of Paris and open to travel within the region as needed.

What are you waiting for!

At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.

Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: [email protected]

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