Marketing and Sales Support Specialist

VirtualResource (VR) is a forward-thinking IT consultancy specializing in digital transformation and enterprise solutions, with a strong focus on the Workday ecosystem. We partner with organisations globally to deliver meaningful HR and finance transformation, leveraging cutting-edge technologies - including AI - to create smarter, more human-centric solutions.

As a remote-first company, we bring together talented, curious, and passionate people who thrive on collaboration, innovation, and continuous learning.

What is the role about?

We are seeking a highly organised and creative Marketing & Sales Support Specialist to join our marketing team. This role is central to strengthening the VirtualResource brand by working closely with our Sales Team on the development & execution of account-based marketing (ABM) initiatives, coordinating targeted events and influencer activity, and producing high-quality, client-ready sales and marketing materials.

You will drive the creation of visually compelling, on-brand sales and marketing materials through advanced desktop publishing and PowerPoint design and execute Account-Based Marketing & Sales initiatives that strengthen engagement and pipeline growth.

The ideal candidate is hands-on, data-driven, comfortable collaborating across teams, and confident using modern AI tools to streamline workflows, personalise outreach, and improve campaign effectiveness.

Key Responsibilities

Account‑Based Marketing (ABM)

• Drive targeted ABM campaigns in partnership with Sales.

• Create personalised outreach, content, and multi‑channel engagement.

• Align marketing activity to sales pipeline priorities.

• Track account engagement and campaign performance.

Sales & Marketing Collateral

• Produce high‑impact, on‑brand sales materials (pitch decks, proposals, case studies, one‑pagers).

• Apply advanced PowerPoint and visual storytelling skills to create polished client‑ready assets.

• Maintain consistency across branding, layouts, and messaging.

Content & Campaign Support

• Develop content for events, ABM programmes, and broader campaigns.

• Turn complex information into clear, compelling messaging.

• Ensure content reflects brand voice and market positioning.

AI & Marketing Tech

• Use AI tools to improve content creation, campaign execution, and workflow automation.

• Test and adopt new technologies to boost personalisation and efficiency.

• Support optimisation of marketing systems and processes.

Collaboration & Operations

• Work closely with Sales, Marketing, and Leadership on aligned initiatives.

• Maintain organised project documentation, calendars, and campaign plans.

• Assist with reporting, analysis, and continuous improvement.

Event Coordination

• Manage end‑to‑end event logistics, communications, and follow‑ups.

• Collaborate with stakeholders to define event goals and audiences.

• Measure event performance and provide actionable insights.

As a VR team member, you will have the flexibility to manage your own day, as long as you meet your set objectives and goal demands. You’ll collaborate with a distributed team through IM, video calls, and an online ticketing system. Strong communication and excellent time‑management skills are essential for success in this environment.