Marketing and Sales Director

Monarch/Brandywine Senior Living:

Company Culture and Values: At Monarch/Brandywine Communities, we value compassion, innovation, and community. Our team is committed to making a meaningful impact on the lives of our residents and fostering a collaborative and supportive work environment.

Position: Marketing and Sales Director

Location: Brandywine Living at Mahwah

Employment Type: Full Time

Pay Range: $75,000 - $85,000 yearly + Commission

Final compensation will be based on experience and qualifications.

Reporting to the Executive Director, the Marketing and Sales Director works closely with the Executive Director in the development and execution of the marketing plan, ensuring to meet or exceed the sales budget and occupancy goals.

Responsibilities and Duties

• Conducts phone and direct calls in accordance with the established marketing plan.
• Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
• Actively maintains a meaningful wait list.
• Assists in the development and implementation of marketing plans that will result in meeting or exceeding performance expectations.
• Conducts lead generation activities to ensure adequate leads are produced in order to meet performance expectations.
• Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems.
• Assists in the success of internal sales programs such as the resident/family referral and associate referral programs.
• Maintains an active, working knowledge of current competitors.
• Maintains and communicates current product information to the team members (pricing, program changes, promotional programs).
• Maintains effective relationships with residents and their families.  Attends resident functions as appropriate.
• Participates in and attends all in-service training as scheduled
• Ensures compliance with all Federal, State, and local regulations, as well as community policies and procedures
• Other duties as assigned

 

Qualifications

• Bachelor’s Degree from a four-year college or university preferred, or one to two years related experience and/or training.
• Experience working with the elderly population.
• Ability to make independent decisions when circumstances warrant such action.
• Demonstrate strong interpersonal communication skills.
• Knowledge of federal and state regulations pertaining to assisted living.
• Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications.

 

Physical Abilities

• While performing the duties of this job, the associate is often required to stand, walk, sit, use fine and gross motor skills, reach with hands and arms, balance, stoop, kneel, crouch, talk, hear, and smell.
• An individual in this position will be required to lift or carry weight in up to 25 lbs. Intermittent physical activity includes lifting and supporting residents. The associate must use proper body mechanics.

Benefits Offered (Full Time):

• Health Insurance: Medical/Rx, Dental, and Vision
• Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
• Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
• FSA (Commuter/Parking)
• Employee Assistance Program (EAP)
• 401(k) Retirement with Company Match
• Paid Time Off (PTO) and Holidays
• Tuition Reimbursement

Other Compensation Programs:

• Employee Referral Bonus
• Resident Referral Bonus

 

Equal Opportunity Statement:

Monarch Communities and Brandywine Senior Living is an Equal Opportunity Employer.

We comply with all applicable federal, state, and local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.