Marketing and Communications Specialist

Job Description Our company is very different than it was five years ago. We are more resilient and diversified, with almost a third of our revenue now coming from renewables. Strong profitability in the last two years coupled with a healthy backlog and a highly skilled workforce gives us great confidence for the future. The Marketing and Communications Specialist will execute multi-channel digital campaigns, manage marketing automation, and optimize lead generation efforts while supporting regional event logistics. Working closely with the Marketing Operations Manager and cross-functional teams, you'll drive demand generation and brand engagement through expertise in marketing automation, paid media, campaign execution, and strong project management skills. Fugro will not provide sponsorship/work authorization for this job opportunity. Fugro will not provide relocation for this job opportunity. Job Responsibilities Design, execute, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and webinars. Build automated email sequences, landing pages, and lead capture forms using Marketo Implement account-based marketing (ABM) strategies with sales teams. Coordinate end-to-end webinar execution, including presenter management, registration setup, promotional campaigns, and post-event nurturing. Execute paid media campaigns across Google Ads and LinkedIn, monitoring performance and optimizing for ROI, manage social media presence across LinkedIn, Instagram, Facebook, and YouTube. Oversee print materials and branded merchandise, ensuring brand consistency. Work with the Creative and Brand Manager to coordinate multimedia production for leadership content, event coverage, and promotional videos, assist in planning and executing regional trade shows, conferences, and corporate events. Coordinate vendor relationships, booth materials, and promotional items, manage event registrations, attendee communications, and post-event follow-up (lead handoff to sales). Track and report event ROI through attendance data, lead capture metrics, and feedback analysis, monitor lead sources, campaign performance, and marketing-influenced pipeline from initial touchpoint to closed opportunities, create regular reports on pre-qualified leads, conversion rates, ROI, and marketing contribution to the sales pipeline. Process purchase orders and invoices for marketing vendors, events, and sponsorships (~80+ annually), reconcile expense reports and track budget allocations across marketing initiatives handle ad-hoc marketing requests, including list segmentation, promotional materials, and campaign reporting. Other duties as assigned. Job Requirements Authorized to work in the United States, without restrictions. High school diploma or equivalency is required; bachelor’s degree in marketing, communication, business administration of similar from a nationally accredited college or university is preferred. Minimum of 3 years of experience in digital marketing, marketing operations, or demand generation is required. Hands on experience with marketing automation (Marketo), CRM (Dynamics), and paid ads (Google Ads, LinkedIn) is required. Proficiency in basic design tools (Canva, Adobe CC), video editing software, and data analytics (Google Analytics) is preferred. Possess current driver’s license with acceptable motor vehicle record. Knowledge of budget reconciliation and financial workflows Multilingual abilities are a plus What’s in it for you? At Fugro, our people are our number one priority and central to our purpose to create a safe and livable world. Our values set the foundation for our unique culture: we are determined to deliver, we prepare for tomorrow, we do what’s right, and we build trust. Our talent philosophy is seeded by our values and fueled by a passion for learning, developing leadership behaviors, transparency, and accountability. Fugro offers opportunities to sharpen skills and provide career growth through on-the-job learning experiences, LinkedIn Learning access, business and technical training, and leadership development programs. We value the mental, physical, and financial health of our employees and their families and offer a variety of flexible work models. Fugro USA’s comprehensive benefits package also ensures you have choices that fit your needs at any life stage. How to apply? If you are interested in this role we look forward to discussing this opportunity with you. Please click on our ‘apply’ button and upload your resume and cover letter. Disclaimer for recruitment agencies: Fugro does not accept any unsolicited applications from recruitment agencies. Acquisition to Fugro Recruitment or any Fugro employee is not appreciated . Fugro USA posting Disclaimer Fugro is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. Individuals with disabilities needing assistance in the recruitment process are encouraged to contact Human Resources directly at 713-369-5699 or recruiting.usa@fugro.com . Know Your Rights: Workplace discrimination is illegal