Marketing and Communications Specialist

Safety/Security Status:             None

SUMMARY Under the supervision of the Deputy Director, The Communications and Marketing Specialist supports the department’s outreach and engagement efforts by developing marketing materials, managing digital content, and assisting with promotional activities for Bentonville Parks and Recreation.

ESSENTIAL DUTIES AND RESPONSIBILITIES Reporting relationships, work assignments, and work schedules may be subject to change in order to meet City needs or operational requirements.  Attendance at work and the ability to get along with the public, supervisors, and co-workers are essential elements of this position.  Other duties may be assigned.

Key Responsibilities

Marketing & Design

Creates graphics, maps, signage, and marketing materials for trails, bikeways, construction projects, and department initiatives.

Works with the Bike Ped Planner and Park Planning Team to develop clear and engaging visual assets for public communication.

Digital Media & Content Management

Manages and updates the department website with relevant information about parks, trails, and events.

Monitors and engages in social media discussions, ensuring timely responses and community engagement.

Captures and organizes photos and videos for use in marketing, reports, and presentations.

Coordinates and directs photo and video shoots to enhance promotional content.

Event Promotion & Sponsorships

Designs materials to support large events, including the Run Bentonville Half Marathon, Square 2 Square, and Fourth of July Celebration.

Assists with event promotion, sponsorship sales, and coordination during events.

Administrative & Outreach Support

Assists in the creation of presentations, reports, and documents for leadership, council, and commission meetings.

Maintains a digital media library for marketing assets.

Additional Expectations

Works evenings, weekends, and holidays as required.

Cultivates inclusive and respectful relationships that support a sense of belonging for employees and community members.

Maintains regular attendance and punctuality.

Performs other duties as assigned.

EDUCATION and/or EXPERIENCE Minimum of an Associate's degree or equivalent from two-year college or technical school with an emphasis in marketing, communications, or an associated field; and minimum 2 years’ experience working in a marketing, communications, or equivalent combination of education and experience.

LANGUAGE SKILLS 
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.  Ability to calculate figures and amounts such as discounts, proportions, percentages, area, circumference, and volume.

REASONING ABILITY  Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.  Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

CPR Certified

Valid Drivers License

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell.  The employee frequently is required to stand, walk, and sit.  The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly exposed to wet and/or humid conditions.  The employee is frequently exposed to moving mechanical parts; high, precarious places; fumes or airborne particles; toxic or caustic chemicals; and outside weather conditions.  The employee is occasionally exposed to risk of electrical shock.  The noise level in the work environment is usually moderate.  This position often works outdoors during the summer months.

 We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law