Marketing Analyst

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We're looking to engage a Marketing Analyst (Ghana) to build and execute localized marketing strategies that drive growth across the region. You'll work cross-functionally, analyze market trends, and leverage multiple channels to grow brand visibility and customer engagement.

WHAT YOU WILL DO

• Localized Marketing & CRM: Own the strategy and content for localized marketing and CRM campaigns, partnering with the global CRM team on execution and delivery.

• Brand Alignment: Work closely with the global marketing team to ensure regional efforts align with overall brand messaging.

• Social Media & Community: Manage local social channels (X, TikTok) and community platforms (Telegram) creating culturally relevant content.

• User Acquisition: Drive growth through partnerships, integrated campaigns, and community initiatives.

• Content Marketing: Lead local content efforts in collaboration with the global team.

• Integrate Campaign Management: Track campaign performance, analyze data, and optimize for ROI.

• Influencers & Partnerships: Engage key influencers, crypto communities, and strategic partners to amplify brand presence.

• Events & Activations: Plan and execute local events, AMAs, and promotional campaigns.

• Regulatory Compliance: Work with the Operations and Compliance Lead to ensure all marketing materials meet Nigerian regulatory requirements.

WHAT YOU WILL NEED

• Bachelor's degree

• 3+ years in digital marketing, strategic communications, PR, or brand management - preferably in crypto, fintech, or tech

• Proven multi-channel campaign management experience (agency or client-side)

• Strong written and verbal communication skills with a talent for compelling storytelling

• Experience across traditional and digital media, including social platforms

• Excellent organizational skills; comfortable in fast-paced environments

COMPENSATION & PERKS

• Competitive compensation with a performance-based bonus

• Opportunity to build and shape institutional client relationships in a high-growth business

• Unlimited vacation policy

• Apple equipment provided

• Hybrid working model

• Work-from-anywhere flexibility aligned with role responsibilities

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

You may contact our Data Protection Officer by email at [email protected]. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.