Marketing Account Executive - OpenRoad Auto

DRIVING POSSIBILITIES 

Position: Marketing Account Executive
Status: Full-Time

Dealership: Head Office - Richmond
Department: Marketing 

We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 21 automotive brands across 42 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

A Career at OpenRoad Means You’ll Enjoy:

Opportunity to work with a variety of OEM BRANDS including; Acura Audi, BMW, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen

Amazing Incentives include but not limited to Discounted Vehicle Purchasing Program, Boot Allowance, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching

Internal and external, training & development opportunities for skill development and growth

Be part of a collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment

Comprehensive extended health and dental plan tailored around Associate wellness

Recognition and Engagement Events! 

Cars – Innovation – Customer Experience

Imagine working for a truly innovative company. OpenRoad Auto is one of Canada’s Best Managed Companies, achieving the award’s highest Platinum level. Explore your opportunity with one of the fastest-growing and most awarded automotive groups in North America.

Who We Are:

We’re a results-driven company looking to innovate the way the automotive industry does business online and in-store. You can play an important role in our growing marketing department. We are looking for a Marketing Account Executive to ideate, generate, and execute on successful marketing strategy for dealership clients. A successful candidate will work closely with dealership stakeholders and the internal Marketing team.

Who You Are:

You’re a strategic marketer with an analytic mindset. You’re driven to find the marketing strategies that drive repeat sales, improve retention, increase customer lifetime value, while generating awareness for your dealership clients and the OpenRoad Auto brand. People describe you as very detail-oriented, strategically smart, metrics-oriented, results-driven, and a terrific communicator. You have experience coming up with marketing strategies from end to end, and enjoy being able to strategize ways to help move the needle and make a difference. You value being rewarded and recognized for your efforts. You thrive in a collaborative environment working with a team of subject matter experts, but also appreciate the ability to lead and take ownership of initiatives.

This is a full-time, in-office role.

This Full-Time Position at OpenRoad Means You’ll Enjoy:

Competitive compensation and benefits package

Opportunities for innovation and growth

Discounted vehicle purchase program

Associate perks program

Key Responsibilities:

Work Scope

Work as part of an in-house, full-service marketing agency in automotive retail – dealerships are our clients

Serve as the primary marketing advisor to dealership general managers and department heads

Own the marketing strategy and performance outcomes for assigned portfolio of dealerships: lead quality, traffic, conversions, and sales alignments

Oversee marketing budgets across assigned dealerships and vertical capabilities

Ensure dealership marketing plans align with OEM brand standards, program requirements, and auto group initiatives

Be the internal authority on assigned OEM brands: campaign calendars, scorecards, compliance, co-op efficiency, ROI

Deliver end-to-end monthly marketing and advertising campaigns that meet monthly sales and business goals

Dealership Marketing Strategy

Translate dealership and group objectives into actionable marketing strategies to deliver sales

Proactively identify and execute monthly opportunities across model lines, lifecycle campaigns, and regional initiatives

Recommend and deliver integrated, multi-channel marketing strategies across internal marketing teams

Fully own dealership clients’ CRM and lifecycle marketing

Incorporate local market conditions, competitive activity, OEM reports, and market share insights into campaign strategies

Benchmark competitors across OEM peers and local dealer groups

Client Relations

Be the marketing liaison between dealerships and OEM partners

Participate in OEM meetings and program discussions to represent the dealerships’ marketing initiatives

Communicate OEM initiatives, program changes, and compliance requirements internally and to dealerships

Advocate for dealership needs

Support OEM marketing audits, reviews, and brand compliance initiatives

Project Coordination 

Prepare briefs and priorities aligned to brand, market, and performance goals

Lead cross-functional execution by digital marketing strategists, creative strategists, content creators, guest engagement, digital products, and other Shared Services teams

Ensure consistent execution with approved strategies, brand standards, and OEM requirements

Collaborate with subject-matter experts from Marketing and external agencies to support planning, optimization, and performance analysis

Reports & Performance Monitoring 

Conduct concise monthly marketing performance reviews with dealer clients in person:

Sales, leads, and market share insights

Strategic recommendations and forward-looking plans

Oversee comprehensive marketing reports to align with OEM and dealer expectations

Monitor dealer performance against OEM scorecards, internal benchmarks, and market conditions

Skills & Experience

3+ years of marketing experience in fast-paced retail and multi-location environments

Strong strategic thinker with sharp business acumen for growth

Understanding of automotive sales cycles and dealership operations

Experience managing multi-channel campaigns

Demonstrated ability to manage budgets

Strong presentation and stakeholder management skills

Excellent communication skills - written and verbal

Highly organized with ability to manage multiple priorities simultaneously

Ability to function in dynamic and time-sensitive environments

Strong understanding of regional variations in consumer behaviour and purchasing patterns

Must be able to travel to various dealership locations independently

Experience managing various client accounts in an agency environment is an asset

Passion for automotive is an asset

Internal Candidates MUST apply by filling out the
Internal Endorsement Form on  SharePoint. Failure to complete the form will cause a delay in your application. 

https://orag.bamboohr.com/careers/4726 

We are an equal-opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US! 

We thank all those that have applied. Only those considered for the position will be contacted.