Market Research Specialist

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role

The Market Research Specialist will be a key member in supporting market research initiatives to provide valuable insights that drive strategic decision-making. The ideal candidate should have a passion for uncovering insights, be highly motivated and detail-oriented, and possess excellent analytical skills. As a key member of the HQ marketing team, the role will work closely with the Market Research Manager and cross-functional teams, and be responsible for designing, coordinating, and conducting research projects and collecting, analyzing, and interpreting data related to market trends, consumer behavior, and competitor activities.

As a Market Research Specialist, you will:

• Assist in the design and implementation of projects for existing and new markets;

• Conduct primary and secondary market research to gather relevant data and information;

• Prepare comprehensive reports showing findings in a clear, concise way for key stakeholders.

• Maintain and organize research databases and libraries;

• Oversee internal processes and act as a facilitator eg. for contracts, POs, invoicing, etc;

• Collaborate with cross-functional teams to support marketing activities and business objectives;

• Interact with market research partners, reassuring quality control on deliverables, calendar accuracy, and effective cooperation;

• Monitor industry trends, competitor activities, and market developments;

• Stay updated on emerging market research tools, techniques, and best practices, to enhance research capabilities and effectiveness.

What you will bring

• Bachelor's or Master's degree in Marketing, Business Administration, Statistics, Economics, Human Sciences, or a related field;

• Proven experience of at least 2 years of experience in market research and consumer insights, preferably within a multinational company (not necessarily related to the industry);

• Excellent knowledge of market research principles, techniques, and best practices and experience and strong understanding of research methods, including survey design, sampling, data analysis, and statistical methods;

• Experience with primary and secondary research, including both qualitative and quantitative, and online research;

• Detail-oriented with a strong commitment to accuracy and quality;

• Proactive, self-motivated, and able to work both independently, and collaboratively in a fast-paced environment;

• Analytical and organizational skills, a can-do attitude, and the ability to manage multiple projects and markets simultaneously while meeting deadlines;

• Excellent written and verbal communication skills and excellent command of the English language;

• Excellent command of Google Workspace.

Kaizen Gaming Perks

• 🕑 Hybrid way of working

• 🏃 A buddy will support you with your onboarding

• 💸 Competitive pay and bonus scheme

• 👩‍⚕️ Private health insurance for you and your family

• ⭐Developmental 360° feedback framework

• 📚 Unlimited access to Udemy & continuous training

• 👨‍👩‍👧‍👦 Family Support

• #LI-Hybrid

• #LI-MS1

Recruitment Privacy Notice

Regarding the data you share with us, you may find and read our recruitment privacy notice here.

We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.