Market Research Analyst - Survey Analytics

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Our Global Nielsen Media Campaign Analytics Research team works collaboratively to deliver actionable recommendations that help clients win in the marketplace. Focused on market impact and business growth, we're at the forefront of customer experience as we navigate the complex needs of our industry.

• MBA in Marketing or related field preferred.

• 1-3 years experience in Marketing or Media research preferred

• Knowledge of marketing and advertising a plus, ideally of digital ad unit types and digital ad buying/selling ecosystem

• Good understanding of survey methodology

• Strong Project Management skills 

• Strong interpersonal skills required

• Knowledge of SPSS, VBA, and R scripting language a strong plus

• Very strong quantitative, data tabulation, analytic thinking, and data mining skills

• Excellent skills with Microsoft Office and Google suite of products (especially Excel/Sheets, PowerPoint/Slides)

• Knowledge of relational databases a plus

• Strong written and verbal communication skills in English

• Strong time management skills

• Ability to deliver under deadlines

• Effective organizational skills and ability to multitask

• Close attention to detail

• Eager to learn and develop skills

• Ability to work across time zones

• Willingness to work in 2:30 pm- 11:30pm shift

Responsibilities

• Create detailed research analyses focused on the effectiveness of advertising on a variety of media platforms using established test vs control methodology

• Decide on the correct analytic approach(es) to measure campaigns and evaluate question selection/wording

• Work directly with clients from the study kickoff phase through to delivery

• Perform strong quality assurance checks on poll grammar and tone, data collection during survey flight, and finalized reports

• Investigate/raise questions when issues are discovered and proactively work to help find the root cause and resolve them

• Work as part of a team to create research solutions for new product developments that would better serve our clients

• Design and implement brand impact surveys and analyze and interpret findings as necessary

• Responsible for supporting survey-based primary research quote requests and project work (cost/feasibility requests, survey design, field management, weighting techniques and report slide creation).

• Drafting proposals, pricing & performing feasibility checks

• Drafting/Editing Survey Questionnaire

• Online survey link checking

• Preparing Analysis Plan(detailing Tables specifications)

• Coordinating with the various teams (Programming, Data processing, Open End Coding, Translations, etc.)

• Fieldwork monitoring/ communication

• Sample performance and analysis

• Managing sampling process

• Preparing PowerPoint report template - Participate in creating research reports

• Report population and quality checking

•  Analysis and report writing - Analysing and summarizing the data to answer client questions and provide meaningful recommendations

• Work on different tools – SPSS, Decipher, Primelingo /Scarborough database, Data Visualization tool(Displayr) etc.

• Notifies project lead/manager of any problem/risk areas on timely basis.

• Coordinate with multiple project members/ teams for query solving and keeping track of project timelines.

• Responsibility for the quality of deliverables; error-free.

• Guide clients in the interpretation of results of analytics, partnering with the global clients insights team to present results directly to agencies, advertisers, and media companies

• Interact and partner with global clients insights team t based out of U.S. to ensure a smooth delivery of projects.

 

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