Market Planning & Growth Strategy Sr Manager (3945)

About GBG

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

About the team and role

Global Market Planning & Growth Strategy Team

The team connects external market opportunities to GBG’s product strategy, ensuring investments are prioritized in high-growth areas and executed effectively. We partner across product, engineering, sales, and regional leadership to align market insights with product portfolio decisions, commercialization, and go-to-market execution.

Market Planning & Growth Strategy Manager

The Senior Manager of Market Planning & Strategy is responsible for shaping the enterprise-wide approach to market prioritization, GTM planning, and strategic investment decisioning. This role establishes the frameworks, governance, and operating rhythms that guide how the company evaluates opportunities and aligns resources. The ideal candidate is a strategic thinker who thrives at the intersection of data, market insight, and cross-functional leadership.

What you will do

Strategic Frameworks & Governance

• Develop and maintain the company’s market segmentation, prioritization, and scoring frameworks.
• Lead the annual and multi year market planning process, defining the methodologies and governance models used across the business.
• Establish the decision criteria for market entry, exit, and expansion scenarios.

Enterprise Alignment & GTM Architecture

• Partner with Marketing, Sales, Sales Ops, and RevOps to translate long-range GTM strategy into operational plans.
• Define the macro GTM architecture (route-to-market mix, coverage models, solution focus).
• Facilitate cross-functional alignment on investment recommendations, opportunity sizing, and resource allocation.

Executive-Level Communication & Influence

• Prepare and deliver high-quality insights, narratives, and recommendations for senior leadership.
• Act as the central point of contact for all market planning inquiries, decisions, and escalations.

Thought Leadership & Continuous Improvement

• Monitor industry trends, competitive movements, and structural shifts to inform planning cycles.
• Evolve the company’s market planning practices, tools, and processes over time.

Skills we're looking for

• 7–10+ years in strategy, market planning, GTM strategy, or similar functions.
• Strong capability in structured problem solving, data-driven decision making, financial modelling, executive communication.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Collaborative mindset and ability to work across functions in a global organization.
• Understanding of pricing strategies, revenue levers, and commercial frameworks.
• Comfort navigating ambiguity and building new processes from scratch.
• Experience in sales planning or GTM strategy strongly preferred.
• Interest in fraud, identity, or SaaS technology markets is a plus.

To find out more

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.

Unleash your potential and be part of our mission to power safe and rewarding digital lives.