Manager - Web and Social Media Operations

Job title: Manager - Web and Social Media Operations 

• Location: Bogotá

About the job

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making. 

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives.

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a comp people and you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?

Main responsibilities: 

• Lead the strategy and operations for web and social media, including development, tagging, analytics, SEO/SEM, and digital presence optimization.
• Manage budgets and vendor partnerships for web development and digital marketing technologies.
• Ensure seamless integration of digital marketing campaigns and support continuous optimization efforts.
• Develop and execute social media strategies to increase visibility, traffic, and conversions.
• Analyze data, report insights to senior leadership, and guide strategic decision-making.
• Monitor website performance, identify improvement opportunities, and implement technical and UX enhancements.
• Oversee web tagging solutions, perform audits, troubleshoot issues, and optimize tag performance.
• Implement new features and manage content dissemination across websites and social platforms.
• Foster team capabilities in agile methodologies, automation, innovation, and GenAI; support talent development.
• Ensure high technical standards, compliance, and continuous improvement of processes and tools.
• Collaborate with global, local, and hub GTMC/Omnichannel teams to deliver tailored optimization, tagging, and content solutions that enhance campaign outcomes.

About you  

• Experience: + 8 years including but not limited to web & social media analytics/SEM/SEO/web development/content dissemination; pharma/biotech experience is preferred; 2-4 years of multichannel/omnichannel marketing strategy, campaign planning and execution experience is desirable 

• Soft and technical skills: 

The ideal candidate excels in stakeholder management, communication, people leadership, and effective organization, working both independently and in team environments. They bring strong analytical capabilities, experience in web analytics and search strategy, and proficiency with major search engines, social media platforms, and digital marketing tools. Their technical background includes working with HTML/CSS/JavaScript, CMS platforms like Magnolia, Google Analytics and tagging tools, front-end frameworks, version control systems, and web security best practices, along with the ability to generate insights, optimize performance, and ensure data accuracy.

• Education: Bachelor’s degree in business, marketing, information systems, web/graphic designs or related field. Revelant advanced/postgraduate degree in computer science/engineering/management/business analytics.

• Languages:   Fluent English communication and writing skills.

Why choose us?

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• You’ll be part of leading the first experiences a job seeker has with Sanofi and ensuring it is best-in-class and driving conversions. 

• You’ll be part of a truly diverse cross-cultural team and can have real business impact. 

• Flexible working policies, including up to 50% remote work. 

• Private medical care, life and health insurance, and gender-neutral paid parental leave 

• Colombia is one of Sanofi’s key locations for new talents, having a big footprint with the Bogota HUB and its best-in-class operation. 

• Mexico and Argentina Play an instrumental part in creating best practice and innovation within our 3 vaccines production plants. 

Pursue Progress. Discover Extraordinary. 

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together. 

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.  
 

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com! 

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Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!