Manager, Trade Marketing

The Trade Marketing Manager works within the RBNA Sales and Trade Marketing team to support fundamental tasks involved in the POS development process from concept development to delivery. The TMM must understand the retail environment in order to develop effective merchandising solutions, have a customer service mindset, an eye on trends and the future, a desire to understand shoppers, and above all else, the drive to win versus competition and look like #1 in-store.

 

The Trade Marketing Manager assists with the retail marketing and visibility strategies for assigned customers and across the broader Off Premise universe. The TMM brings Red Bull marketing campaigns to life through multi-faceted POS plans through collaborative relationships with the Global Trade Marketing, US Product, US Shopper Marketing, US Operations, US Field Teams, and US Key Account Sales Teams.

Manages visual merchandising/ POS strategy & development

Serves as a subject matter expert and point of contact for assigned customer’s POS and merchandising initiatives

Develops and execute POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store

Manages and communicates Trade Marketing production timelines to all relevant internal and external stakeholders

Supports the annual business plan process (including guideline and “look of success” development) with guidance on effective POS solutions to achieve commercial and brand objectives

Additional assigned projects as determined by business needs Trade marketing channel leads

 

Regional Activations

Develops temporary ambient display materials that enable the off-premise sales strategy

Partner with cross functional team in Brand, Ops, Trade Finance and Sales to plan in store theater programs

Partner with agencies of record and vendor partners to develop and execute impactful and easy to assemble temporary display items, technical drawings and the most cost-effective production methods

 

Manages Development of New POS Innovations

Support the development of POS technical innovation and test projects based on business impact and customer needs defined by Trade marketing channel leads

Collaborates with cross functional stakeholders including Global Trade Marketing, US Product, US Shopper Marketing & US Operations, and US Key Account Sales Teams to deliver projects on-time and on-budget

Continually identifies opportunities to improve project workflows and respectfully challenges the status quo

Stays up to date on industry trend analysis, competitive activity, and changing shopper behaviors through industry publications, events, insight reports, supplier relationships

 

Champions Looking Like #1 In Store

Reinforces the Look of Success and Perfect Store standards across assigned projects/ customers/ channels/ supplier relationships

Optimizes Trade Marketing project execution success through regular market visits, customer/ sales team meetings, and distribution partner route rides

3-5 years consumer packaged goods industry, Brand marketing and/or product development experience with exposure to retailers preferred

Strong planning, prioritization, and project management competencies

Exceptional communication skills, including presenting, writing and ability to collaborate

Ability to multi-task and work in a fast-paced environment is a must

Strong interpersonal skills that facilitate cross department networking

Conscientious, strong attention to detail, self-starting

Strong conceptual thinking and design critiquing skills

Technical knowledge of POS Production (Print, Permanent, Temporary) required

Experience working with Agencies or Production suppliers required

Proficiency in Microsoft Excel, Outlook, PowerPoint, and Adobe Suite required

Project management tool (Asana, Trello, Workfront) experience required

Agency experience is a plus

Field Sales experience is a plus

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $88,000 - $132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.