Manager, SEO (AI Search)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Role Summary and Impact

WPP Media Hong Kong is seeking a Manager, SEO (AI Search) to join our team. This role is responsible for leading impactful SEO & GEO strategies for high-profile clients, where your expertise will directly translate into significant, measurable results and tangible business growth. You will be instrumental in the effective delivery of client SEO & GEO services, contributing to projects, and playing a key role in building and evolving our next-generation SEO/GEO offerings in the AI-search era.

Core Responsibilities:

• SEO/GEO Strategy & Execution: Take full ownership of existing SEO & GEO projects, ensuring smooth execution and the effective delivery of client services to drive measurable growth and exceed client expectations.

• Client Partnership: Act as an evangelist for the complete SEO/GEO offering to partner with our Clients team. Build and maintain strong relationships with key stakeholders to ensure the delivery of existing business, maintain quality, and support new business acquisition.

• Technical SEO & Content: Serve as a knowledge owner for SEO and AI Search. Conduct complex website audits and oversee content creation and optimization in both Chinese and English.

• Innovation & Development: Support the further development of SEO/GEO as a discrete offering. Contribute to enhancing our proprietary SEO/GEO tools and product suite to complement our media and paid advertising solutions, including the integration of AI into SEO workflows.

• Sales & Operations: Refine the sales proposition and support processes for delivery. Assist the Director, SEO in creating sales proposals, support RFPs, and identify upsell and cross-sell opportunities.

• Team Leadership: Train, manage, mentor, and develop direct reports to ensure they are successful in their roles and grow in their careers.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

• 5+ years of extensive experience in core SEO.

• Strong technical SEO foundation with experience in conducting complex website audits.

• Proven experience in content creation and optimization in both Chinese and English.

• Comfortable handling large amounts of data and able to effectively visualize data into clear insights.

• A strategic thinker who sees the big picture, yet pays attention to detail and takes pride in accuracy.

• A resourceful and continuous learner.

• Fluency in spoken and written English and Cantonese (Traditional/Simplified).

Desired Skills & Experience:

• Experience leveraging SEO, GEO, and AI tools to track search performance, measure visibility in AI overviews, and streamline workflows.

• A natural curiosity towards generative AI and how it is reshaping search behavior and content discovery. Possesses a working knowledge of AI agents, AI-led workflows, and a strong drive to understand what influences AI-generated results.

• Hands-on experience using industry-standard SEO/GEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.

• Knowledge of Python or SQL for data analysis is preferable but not essential.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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