Manager, Retail Marketing

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Manager, Retail Marketing to join our growing team. 

Sports Direct Malaysia currently operates a total of 40 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

The Retail Marketing Manager is responsible for the end-to-end management of all retail marketing activities, including planning, budgeting, execution, and continuous improvement to drive retail sales. This role will also lead and supervise the Designers team in producing high quality marketing materials, while ensuring effective collaboration across internal and external stakeholders.

Strategic Planning & Calendar Management

• Develop and manage the annual retail trade calendar
• Plan, strategize, and evaluate retail marketing activations, identifying opportunities for improvement

Campaign & Promotion Management

• Lead the Retail Marketing team in executing strategic retail promotions, campaigns, events, and advertising initiatives with precision and efficiency
• Develop in-store marketing strategies and point-of-sale materials to enhance the customer shopping experience
• Ensure annual sales targets are met through tactical and data-driven marketing strategies

Collaboration & Partnerships

• Build strong working relationships with internal teams and external partners to develop impactful marketing strategies
• Identify opportunities for brand visibility through partnerships and joint marketing initiatives

Budget & Performance Management

• Manage the A&P budget to maximize ROI
• Monitor, analyse, and report on campaign performance, providing data-driven recommendations for improvement

Operational & Team Leadership

• Oversee multiple divisions, including mall marketing, mailroom, and design & creative teams
• Manage day-to-day operational and administrative functions to ensure seamless execution of marketing activities
• Lead, mentor, and motivate the team to achieve departmental goals

Other Responsibilities

• Handle ad hoc tasks and projects as assigned by Line Manager or/and Management

• Must possess at least a Bachelor’s Degree in Marketing, Business, Communication, or a related field
• Have a minimum of five (5) years of hands-on experience in marketing, preferably within the sports retail industry
• Strong understanding of promotional activities, mall events, and retail activations
• Keen eye for effective design and attention to detail
• Strong analytical skills with high numerical accuracy
• Excellent leadership, negotiation, and supplier relationship management skills
• Exceptional communication and coordination skills
• Collaborative team player with a positive attitude and the ability to thrive in a fast-paced environment

An OPPORTUNITY like this at Frasers Group is for the FEARLESS!

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:                                        

THINK WITHOUT LIMITS, and take the team with you!

BE RELEVANT, to our people, to partners, and to the planet!

OWN IT, and back yourself!