Manager, Promotions and Copy

Gap Inc

SF - 2 Folsom permanent

Posted: February 5, 2026

Quick Summary

The Manager, Promotions & Copy will lead the strategy, planning, and execution of all promotional and seasonal merchandising campaigns across digital platforms. This role will drive cross-functional coordination to ensure timely and high-impact execution of marketing moments, markdown events, and category-specific storytelling.

Job Description

About the Role

• Partner on the digital promotional calendar, ensuring alignment across Site, and vehicle teams.

• Lead promotional merchandising for key brand events (e.g., Back-to-School, Black Friday, End-of-Season) across US and Canada sites.

• Partner with Analytics and Planning to evaluate promotion effectiveness and drive continuous customer journey improvement.

• Guide Creative & Brand partners on site needs and promotional asset requirements.

• Manage site readiness and QA for all promo-related updates.

• Lead a team of assistants, coordinators, and/or specialists focused on promotions and markdown execution.

• Own promotional copy across PDPs and coordinate with Product and Marketing teams to ensure accuracy and consistency.

Who You Are

• 7+ years of ecommerce or site merchandising experience with deep knowledge of promotional strategy.

• Demonstrated success managing high-impact seasonal campaigns and cross-functional workflows.

• Ability to interpret performance metrics and optimize execution based on learnings.

• Strong planning, prioritization, and stakeholder alignment skills.

• Experience managing and developing a team.

• Strong storytelling and copywriting skills a plus.

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