Manager - Paid Search

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About OpenMind: A Leading WPP Media Brand

OpenMind:

Openmind is a bespoke team within GroupM, made up of best-in-class digital, offline and integrated media experts who work together for Nestlé. At OPENMIND, we feature our Pervasive Performance model to drive revenue and long-term value for our clients. Pervasive Performance is rooted in the belief that Brand and Performance are inextricably linked.

Role Summary and Impact

We are looking for a Paid Search Account Manager who will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis.

The role involves managing juniors, overseeing their work and their development to successfully execute client deliverables and exceed client’s expectations.

Campaign Management

• Effectively manage your & your team’s designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the team to devise campaign strategy and translate this into campaign delivery.

• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.

• Ensure adherence to paid search channel best practices for Nestle

Client & Partner Management

• Develop strong relationships with GDS, your client, and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures.

• Foster a good working relationship across the team to facilitate flawless execution of plans and builds rapport to become a trusted advisor.

• Strong knowledge of the industry which is shared to build strategies and plans.

• Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.

People Management

• Motivational Manager leading by example while encouraging and coaching juniors on the team, providing feedback and recognition for a job well done.

• Delegating and managing workloads across the junior members of the team and GDS where required, whilst supporting and educating planning teams on the benefits and purpose of paid search.

Operational Excellence

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.

• Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.

• Contributes to the development of strategic revenue and services opportunities.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.

• Leads and promotes continuous innovation, and test & learn opportunities for the team and clients.

• Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.

• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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