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Manager, Paid Search & eCommerce

Wppmedia

Toronto, Canada (Toronto) Hybrid permanent

Posted: January 23, 2026

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Quick Summary

Manager, Paid Search & eCommerce, Toronto, Canada

Job Description

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. The Media Buyer is responsible for the overall execution and management of their assigned client’s investment requirements, purchasing and monitoring all assigned campaigns to ensure all objectives are met.

As the Account Manager, you will be responsible for the day-to-day management of a client's Amazon, Retail Media and Search initiatives. This includes developing strategy and managing the execution of performance search media based on the client's business objectives.

Key Responsibilities:

• Solid understanding and interest in online marketing, in particular Amazon, Retail Media, and Search Engine Marketing.

• Create, manage and execute strategic Ecommerce and search marketing plans that meet client goals

• Create, presents and gain client approval on insertion orders, campaign strategies and tactics

• Oversee and deliver on Account Management business processes

• Forecast, generate and maximize revenue opportunities with clients

• Monitor, track, evaluate, report and optimize campaign performance to maximize client investment

• Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status.

• Scope and develop new business with companies looking to meet their marketing goals using search marketing

• Build a solid partnership with your account’s media planners and the client services team, balancing each others’ expertise to find and develop practical ideas for future media growth, channel expansions or channel optimization

• Maintain positive client relationships, expectations, and communications with the assistance of internal resources

• Coach and develop the team

• Stay up-to-date with industry trends and developments in digital marketing, emerging ecommerce platforms as well as consumer behavior to recommend improvements to accounts

What You Bring:

• Experience using digital biddable platforms (Amazon Search, Google Ads, Instacart, Loblaws, Walmart, Bing Ads) and analytical tools (Google Analytics)

• 2-3 years of account/client management experience with complex paid /digital/ campaigns; multi-level sales/selling into accounts;

• Track record of growing account scale and success, delivering great customer experiences through your working relationships on the client side

• Experience with Bid Management tools (SA360, PacVue, Sellics)

• Technical and analytical mindset with demonstrated ability to use paid media strategy to complement owned and earned media campaigns and meet business objectives

• High level of attention to detail and the ability to handle and prioritize multiple accounts

• Ability to interact in a professional manner and deal with clients face-to-face in a fast-paced environment

• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint

• Desire to manage and mentor junior members of a team

• Knowledge of French language is an asset

Nice-to-Haves:

• Amazon / Google Certification is an asset

• Demonstrated previous leadership skills to manage and mentor a team

• Prior experience in an agency environment highly desired, who have experience in handling media partner representatives and participating on digital media publisher relationships

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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