Manager, Paid & Retail Media - e.l.f. Beauty

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 27 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Job Summary

The Media Manager will partner with media agencies and internal cross-functional teams to design and execute impactful e.l.f. Beauty and Retail Paid Media plans that deliver a connected consumer journey. This role will manage day-to-day execution and optimization of paid media programs, driving ROI while elevating the brand’s visibility and relevance.
You will develope media strategies and collaborate with agency partners on tactical plans and budget management
Partner with cross-functional teams (Brand Marketing, Integrated Marketing, Commerce, International, Finance) to align media with business objectives

Responsibilities

Media Strategy & Planning
- Develop campaign briefs for creative teams and agencies that integrate media best practices
- Partner with agencies/vendors to develop tactical plans and test new opportunities
- Identify trends and insights to maximize campaign performance
- Apply strategic thinking and past hands-on experience to enhance media plans
- Explore new strategies and whitespace opportunities to drive business growth
- Collaborate closely with Commerce, Brand, Integrated Marketing, Sales, and agency partners to maximize ROI
- Manage budget forecasts, purchase orders, and billing

Measurement & Reporting
- Partner with analytics resources (internal and agency) to measure campaign effectiveness, optimize, and provide holistic reporting
- Collaborate with media agencies on weekly, monthly, and campaign wrap reports to highlight key insights

Skills
- Strong creative thinking with an eye for brand consistency
- Critical thinking and problem-solving abilities
- Advanced analytical skills (quantitative + qualitative) with strong attention to detail
- Ability to synthesize complex data into actionable recommendations for executives
- Proficiency in Microsoft Excel (intermediate level)
- Thrives in a fast-paced, evolving environment while staying calm under pressure
- Self-starter with strong initiative and independence
- Strong presentation skills, including sharing campaign results in large-group settings
- Collaborative team player who fosters shared learning within the organization

Requirements
- BA/BS degree required
- 5+ years of media experience (agency background required)
- Proven expertise across Affiliate, Search, Shopping, Social, and Display
- Experience with retail media partners (Criteo, Roundel, UB Media, WMC, Amazon Ads)
- Hands-on planning and execution across Google, TikTok, Meta, Snap, Pinterest, Reddit, OOH, TV
- Strong background in Digital Media: SEM, Social Commerce (TikTok Shop, Affiliate), Retail Media (Sponsored Ads, Display)
- Highly collaborative and an innovative, out-of-the-box thinker

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.