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Manager, Media Planning

Wppmedia

Toronto, Canada (Toronto) Hybrid permanent

Posted: March 16, 2026

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Quick Summary

The Manager, Media Planning role is responsible for developing and implementing media plans that drive business growth and revenue for clients through data-driven strategies.

Job Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

 At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact

In this role you will be responsible for all aspects of media planning for all media and are the main day-to-day client contact. Working with cross-functional teams to access all Mindshare services, you will ensure the strategic delivery of client goals and business objectives.

You will provide leadership and maintain a broad level of involvement in all accounts in the group, encouraging the highest quality media product and client satisfaction. You will also play an active role coaching, training, and mentoring juniors.

Key Responsibilities 

• Responsible for day to day client engagement, and account management 

• Partner with Senior staff to develop and implement full cycle media plans 

• Develop and maintain client and agency partner relationships 

• Supervise and coach junior staff on the day to day running of the account, ensuring that tasks are completed on time, project status is monitored and client requests are handled in a timely manner 

• Ensure financial reporting and budget controls/forecasts are issued accurately and on time. 

• Responsible for the development of client specific media plans across all channels 

• Participate in client plan presentations 

• Responsible to client for carrying out requests and projects for the group 

• Develops media plans and presentations in conjunction with more senior staff 

• Works with all internal resources including Investment Team, Finance and Strategy in carrying out the development of their plans and client service requirements 

• Complete plans and projects on behalf of clients; with assistance of juniors 

• Develop buy brief content and conduct buy brief meetings with internal groups 

• Monitor status and manage project to ensure on time completion 

• Assist with and oversee all media administrative duties including campaign set-up and maintenance, and issue accurate client financial reports i.e. BCRs, with a high degree of accuracy 

Requirements 

• Experience with full cycle development and planning – high proficiency implementing media plans, with thorough understanding of the media process, using cross-functional teams 

• Solid understanding of online and offline planning 

• Full familiarity with research tools and planning software programs needed to complete planning tasks at all levels 

• Be conversant with interpretation of client briefs and writing strategic plans, establish strategies to meet objectives 

• Resourcefulness, able to tap into company resources across cross functional groups and demonstrate best use of resources 

• Able to convincingly and methodically build solutions to client’s problems. 

• Strong presentation skills 

• Ability to work in a team environment 

• Excellent written and verbal communication skills  

• Demonstrated strong critical thinking and problem-solving abilities 

• Strong analytical skills 

• Mathematically inclined, quantitative skills 

• Able to understand and apply consumer insights 

• 5 years related work experience 

• Post-secondary degree, specialization in Marketing; OR equivalent professional work experience 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.  While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$65,000—$115,000 CAD

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