Manager, Media Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Reporting of the role

This role reports to: Associate Director

3 best things about the job:

• The prospect of honing your skills in media planning by working on Global brands focused on retail, youth culture and consumer brand, providing exposure across SEA markets.

• Opportunity to be part of a progressive group pushing the boundaries of ecommerce and demand generation practices with a track record of award-winning work.

• Be part of the culture built on collective energy, passion, collaboration, and support.

In this role, your goals will be: In three months:

• Begun to develop relationships with the key day-to-day team – Client, internal teams including performance/Nexus teams and local market teams based in SEA markets, Global/Emerging market hub teams and key media partners.

• Have a clear understanding of globally defined media thresholds and sufficiency exercise, target reach by brand/product campaigns, BAV and attention metrics, and past campaign benchmarks.

• Have a clear understanding of the day-to-day implementation and reporting cadence agreed with the client.

• Cross function management, especially with local market teams through collaboration

In six months:

• Responsible for end-to-end client servicing and planning for brand campaigns and leading the weekly connects with client.

• Build strategy based on insights and determine channel selection for media campaigns accordingly.

• Innovation led thinking – Propose ideas with help of partners and local teams which are first in category / industry and are award worthy.

• Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimisation and delivery of performance utilising all relevant internal teams, agency processes and tech.

• Understanding of full-funnel synergy and ensuring cross-utilisation of audience from brand campaigns to eCommerce campaigns and measuring the success.

• Contribute to the annual planning to build strategic response to the annual KPIs briefed for Brand (eg: awareness uplifts, SOS, etc)

In 12 months:

• Ensure that client servicing is best in class and does results in good feedback from client during bi-annual ratings.

• Ensure cost guarantees are met wherever committed.

• Ensure client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.

What you’ll bring:

• Developing innovative and effective media and communication solutions in response to client briefs

• Ensuring creativity, accuracy, and timely output across the portfolio.

• You will have a strong point of view on the digital landscape and client performance, and will be comfortable presenting new, innovative thinking to clients.

• Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against targets.

Minimum qualifications:

• Undergraduate degree in communication or media or business management (post-graduate/masters preferred)

• At least 5 years in media planning experience or related field required.

• Understands Digital media thoroughly and has a good understanding of offline media, to be able to develop integrate media strategies.

• Familiar with SEA media landscape and GenZ trends / media behaviour.

• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.

• Familiar with the timelines, processes and needs of the implementation of all media.

• Knowledgeable about new approaches to and developments in tactical planning

• Demonstrated critical thinking and problem solving.

• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.

• Ability to make decisions and use critical thinking.

• Knowledge and use of various research systems.

• Proficient in Microsoft Excel and Microsoft PowerPoint.

• Capability to operate effectively in a dynamic, adaptable, agile environment.

• Good communication skills and the ability to manage diverse conversations with various stakeholders. (internal and external)

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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