Manager, Marketing Automation & Outbound Programs

Role Summary

We are seeking a highly technical, systems oriented Marketing Automation & Outbound Programs Manager to design, build, and operate scalable outbound marketing campaigns that enable automated outreach across Sales, Partners, and other customer facing teams at Experlogix. This role is deeply hands on and execution focused, with Clay as the primary campaign engine, tightly integrated with HubSpot and, to a lesser extent, Microsoft Dynamics (CRM). You will own the end to end lifecycle of outbound campaigns—from account and contact discovery and enrichment, to scoring and segmentation, to campaign launch, iteration and tuning, feedback collection, and performance reporting. You’ll work closely with Sales reps, Partner teams, and Product Marketing to ensure outbound programs are targeted, relevant, and continuously improving. This role is ideal for someone who enjoys working with the latest marketing automation tools, building automated systems, experimenting with new channels and tooling, and turning feedback and data into better GTM outcomes.

Key Responsibilities

🔹 Outbound Campaign Architecture & Execution (~35%)

• Design and execute outbound marketing campaigns in Clay and HubSpot, supporting lead generation efforts across Experlogix’s three primary product lines.

• Build repeatable campaign frameworks that include: o Target account identification by market, segment, ICP, and (usually) bounded by learnings from our Grassroot Strategy programs o Contact discovery and persona based targeting within those accounts o Data enrichment for firmographic, demographic, and contact attributes (e.g., email, phone, LinkedIn)

• Launch campaigns that enable automated outreach by Sales reps, Partner teams, and other customer facing groups. • Ensure campaigns are scalable, documented, and reusable across teams and product lines.

Account & Contact Enrichment, Scoring, and Segmentation (~20%)

• Own the process for identifying, enriching, and scoring target accounts and contacts to ensure high quality outbound inputs.

• Build and maintain enrichment workflows that combine multiple data sources to improve accuracy and coverage. • Develop segmentation logic based on: o Account attributes (industry, size, geography, tech stack, etc.) o Contact persona and role o Product fit and campaign specific criteria

• Continuously refine targeting models based on performance data and Sales feedback. 

Messaging & Personalization Support (~15%)

• In partnership with Product Marketing and Sales, support the creation of campaign specific outreach messaging that aligns to: o Target market o Account context o Contact persona and seniority o Product value propositions

• Enable scalable personalization within Clay, including dynamic messaging inputs based on enriched data.

• Ensure messaging frameworks are flexible enough to support different outbound motions while maintaining brand consistency. 

Sales & Partner Enablement Collaboration (~15%)

• Serve as a close partner to Sales reps and Partner teams using outbound campaigns.

• Host regular feedback sessions (e.g., weekly check ins) with reps to review: o Lead quality o Messaging effectiveness o Campaign usability and friction points

• Prioritize, implement, and communicate improvements based on frontline feedback.

• Build enablement assets such as: o Account call prep sheets o Campaign context summaries o Talking points tied to outbound programs 

Performance Tracking, Reporting & Dashboards (~10%)

• Track outbound campaign performance across key metrics, including: o Lead generation and engagement o Conversion and response rates o Campaign level and segment level performance

• Build and maintain dashboards and reporting views in HubSpot (and related tools) to provide visibility to Marketing and Sales leadership.

• Use performance insights to recommend targeting, messaging, and workflow optimizations.  Innovation,

Automation & Channel Expansion (~5%)

• Continuously explore and test new automation opportunities to improve outbound effectiveness and rep productivity.

• Evaluate and pilot additional outreach channels and capabilities, such as: o LinkedIn contact automation o Text / SMS based outreach o Microsoft Teams based communication

• Identify opportunities to reduce manual effort through better system design, automation, and tooling integrations.

Required Skills & Experience

• 7–10 years of experience in marketing operations, growth marketing, outbound programs, RevOps, or related roles—preferably in B2B SaaS or enterprise software.

• Deep hands on experience building and executing outbound campaigns using Clay (or similar advanced enrichment / workflow platforms).

• Strong working knowledge of HubSpot, including contact and company data models, segmentation, workflows, and dashboards/reporting.

• Familiarity with CRM systems, preferably Microsoft Dynamics, and how outbound activity flows into sales processes.

• Proven ability to design scalable, automated systems rather than one off campaigns.

• Strong analytical mindset with comfort interpreting performance data and turning insights into action.

• Excellent cross functional communication skills; comfortable working directly with Sales, Partners, and Product Marketing.

• Highly organized self starter who thrives in a remote first, fast moving environment.

Nice to Have

• Experience supporting multiple product lines or complex GTM motions.

• Familiarity with generative AI tools, LinkedIn automation tools, APIs, and various information services. Familiarity with basic data structures, IF/THEN/ELSE logic, error handling, and formula/algorithm testing.

• Experience experimenting with non email outbound channels (SMS, chat, social, etc.).

• Background in sales enablement, revenue operations, or lifecycle marketing.

• Light scripting or technical workflow experience (e.g., APIs, webhooks, automation logic). Basic understanding of data field naming conventions.

What Success Looks Like

• Outbound campaigns consistently deliver high quality, well targeted leads that Sales and Partner teams trust and use.

• Reps are enabled with automated, scalable outreach programs that reduce manual prospecting effort.

• Campaign targeting, enrichment, and scoring improve measurably over time based on performance data and feedback.

• Dashboards provide clear visibility into outbound effectiveness across product lines and markets. • New automation ideas and channels are regularly tested, validated, and operationalized.

• Improvements to the campaigns lead to sales meetings, opportunities, pipeline, and closed/won SaaS revenue!