Manager/in Pricing Strategy & Insights

Confidential

Berlin, Berlin, Deutschland permanent

Posted: January 30, 2026

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Required Skills

Market Analysis Competitive Analysis User Behavior Analysis Web/App Analytics Data-Driven Recommendations Pricing Strategy Monetization Strategy Product Strategy Marketing Strategy Cross-Functional Collaboration Communication Skills Data Interpretation

Job Description

Als Manager/in Pricing Strategy & Insights bei idealo trägst du dazu bei, unser Angebot, Nutzer und Kunden noch besser zu verstehen. Du beobachtest Markt- und Category-Entwicklungen, analysierst das Verhalten unserer Nutzer in Web und App und leitest daraus konkrete, datenbasierte Handlungsempfehlungen für Pricing, Monetarisierung und Angebotsstrategie ab. Du arbeitest an der Schnittstelle zwischen Datenanalyse, Category Management, Product, Marketing und Business Strategy.

Deine Aufgaben

Markt- & Wettbewerbsanalyse

• Kontinuierliche Analyse von Markt-, Category- und Wettbewerbsdynamiken im E-Commerce sowie der Abdeckung relevanter Nachfrage- und Wachstumskategorien durch unser Angebot.

• Ableitung strategischer Implikationen für Pricing-, Monetarisierungs- und Angebotsstrategien.

Produkt-, Nutzer- & Kunden-Insights

• Analyse des Nutzerverhaltens über Web und App sowie Bewertung der Wirksamkeit und Profitabilität von Marketing- und Produktinitiativen.

• Ableitung klarer, umsetzbarer Handlungsempfehlungen und Business Cases zur Optimierung der Customer Journey und unserer Kategorien.

Zusammenarbeit & Kommunikation

• Enge, bereichsübergreifende Zusammenarbeit mit relevanten Stakeholdern sowie Strukturierung und Moderation von Problem-Solving-Formaten zur gemeinsamen Lösungsentwicklung.

• Aufbereitung, Präsentation und Vermittlung von Insights und Empfehlungen zur Förderung von Wissensaustausch, Transparenz sowie daten- und nutzerzentrierter Entscheidungsfindung.

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