Manager, GSO

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Overview of job
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

We are currently looking for a Manager, GSO to join us.

Reporting of the role

This role reports to: Director, GSO

3 best things about the job:

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Impactful Client Work: Lead impactful GSO strategies for high-profile clients, where your expertise directly translates into significant, measurable results and tangible business growth.

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Learn and Growth: Be part of a high-performing team of seasoned GSO professionals who are committed to continuous learning and collaboration. Explore and master cutting-edge tactics and strategies — from technical SEO, workflow automation, and AI-driven search optimization to enhancing client communication skills.

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Shape the Future: Play a key role in building and evolving our next-generation SEO offerings for the AI-search era. Contribute to the development of existing proprietary GSO tools and help enhance our product suite to seamlessly complement our media and paid advertising solutions.

In this role, your goals will be:
In three months:

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Gain a solid understanding of our organizational processes and workflows.

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Take full ownership of existing GSO projects, ensuring smooth execution and measurable results.

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Build strong relationships with key stakeholders across our agencies and client accounts.

In six months:

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Drive measurable growth and consistently exceed client expectations.

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Integrate AI into SEO workflows for enhanced insights, leveraging both third-party tools and our proprietary SEO suite.

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Mentor and train the team to deliver exceptional work with outstanding time management and efficiency.

In 12 months:

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Retention and growth of Agency GSO business and revenue target.

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Development of client training/workshop proposition to include: creds, sales collateral and training materials.

What your day job looks like:

The appointee will be responsible for the effective delivery of client GSO services either directly, or by contributing to projects managed by other team members. There may also be communication with other WPP Media offices and external vendors.

Agency Partner:

· To ensure delivery of existing business and maintain quality and satisfaction.

· To identify and build relationships with key stakeholders within the agencies.

· To support and encourage new business to meet agency targets.

· To be an evangelist for complete GSO offering within the Agencies and to increase staff competencies for effective delivery.

Specialist Area:

· To be a knowledge owner for SEO and AI Search and actively develop and share this knowledge with the team as well as provide / lead delivery.

· To support the further development of GSO as a discrete offering by the team to support existing agency content offerings.

Sales & Operations

· Refine sales proposition and supporting processes for delivery.

· Train, manage, mentor and develop direct reports to be successful in their role and grow in their careers.

· Identification of upsell and cross-sell opportunities with Agency offerings.

· Work with the Director, GSO to create sales proposals and support RFPs with tangible data references, where appropriate.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

· 5-6 years of extensive experience in core SEO.

· Sees the big picture, yet pays attention to detail and takes pride in accuracy

· Strong technical SEO foundation with experience in conducting complex website audits.

· Content Creation & Optimisation in both Chinese and English. APAC experience is a plus.

· Comfortable in handling large amounts of data and can effectively visualize data into clear insights.

· Constantly learning and being resourceful with a history of leveraging SEO and AI tools to track performance and streamline workflows is an advantage.

· Fluent in spoken and written English and Cantonese (Traditional/Simplified)

Any kind of expertise in any of the following areas would be preferable:

· Exhibit grasp on JavaScript, CSS and HTML put together and their impact on page performance and content delivery.

· Experience in using SEO Tools such as SEMRush, Ahrefs, ScreamingFrog etc.

· Knowledge in Python or SQL is preferrable but not essential.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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