Manager, Growth Analytics

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Manager oversees analytic projects from conception to completion – managing and mentoring junior staff, serving as a point person with other teams, and providing clients results and actionable insights that help them achieve their business objectives. Position will build an understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, and the success of key media tactics including targeting via SCOUT (Mediahub quantitative surveying) or DMP’s/CDP’s, dynamic creative optimization, and TV advance audiences and earned media,

Responsibilities

• Develop a deep understanding of client’s industry, business objectives and strategy, media plans, and consumer journey as context for analysis and reporting needs

• Assess client’s analytics needs and create measurement plans and learning agendas that complement multi-channel media plans and provide clients with actionable intelligence

• Serve as project lead on analyses performed by the group – develop project plans and manage work efforts of junior team members

• Serve as day-to-day contact with media teams and clients and participate in recurring and ad hoc internal and client meetings.

• Accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients

• Track project resources and progress against task plans to ensure on-time and on-budget project delivery

• Handle multiple projects (2-5) concurrently / Identify ways to improve analytic workstreams and efficiencies

• Responsible for 1 or more direct or indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels

Required Skills & Experience

• Prior media analytics experience and knowledge of the media ecosystem

• Ability to program in other languages such as SAS, SPSS, R and Python desired

• Experience with MS Office; including PowerPoint, Word and Excel

• Experience with ad-serving platforms such as Google Campaign Manager and web analytics tools such as Google Analytics and Adobe Analytics

• Experience with tag management tools such as DTM/Launch, GTM and Tealium;

• Experience with audience tools such as SCOUT (Mediahub quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survata; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase

• Proficiency with SQL, Excel, Tableau (at least two of the three)

• Ability to deliver compelling presentations and storytelling, which demonstrate the value of analytic deliverables

• Excellent verbal and written communication skills

• Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently

• Team player - highly motivated and collaborative

• Good at developing relationships with cross-functional teams

• Mediabrands does not require candidates to have a college degree

Desired Skills & Experience

• Prefer 4 years of experience in a professional services or corporate environment, preferably an agency

• Advanced degree typically in a quantitative discipline desired

• Familiarity with MTA providers like Neustar, VisualIQ, C3

• Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design desired

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. 

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Salary Range
$90,000—$110,000 USD