Manager, Field Marketing

The Field Marketing Manager (FMM) is responsible for representing Red Bull at the local level in the most relevant way, in line with global and national strategies and priorities. They build strong local networks, including opinion leaders and key influencers, both online (through social media) and offline.

 

They design and implement marketing initiatives across the four key pillars of the marketing mix—Consumer Collecting, Sports, Culture, and Communications—leveraging On Premise, Off Premise, and New Business opportunities while addressing local needs. FMMs reflect our commitment to giving a local presence to a global brand by developing marketing plans based on consumer and product insights, and by coaching their specialist teams to achieve best-in-class execution. The FMM is based in the field to bring the brand to life at a local level.

STRATEGIC DIRECTION

Implement global and national Red Bull priorities, strategies, and philosophy in the field, with a focus on building a local identity for our global brand.

Develop an excellent understanding of consumers across different markets in the region, providing the foundation for local idea generation and execution.

Define and implement ideas and programs that strengthen the brand image and increase understanding of product functionality at a local level, working closely with the regional and national Sports, Culture, and Brand Marketing teams.

Lead regional market intelligence efforts, sharing consumer insights, competitor analysis, and other relevant market information with the regional and national teams.

Collaborate with regional sales to build both mental and physical availability of the brand in On-Premise, Off-Premise, and New Business channels, ensuring the product is always within easy reach during all field marketing activities.

Work cross-functionally to manage internal and external requests in line with the priorities outlined in the annual business plan.

PREMIUM APPEAL OF LOCAL PRIDE

Develop and support local key events, experiences, and marketing opportunities that align with Red Bull’s brand values and are relevant to the local consumer and media landscape, with a strong focus on participation.

Ensure that every consumer interaction with the brand is positive by demonstrating meticulous attention to detail and delivering premium execution at events and across all field marketing activities.

Approach every initiative with both the consumer’s perspective and the brand’s interests in mind, ensuring we communicate with consumers in the most effective and efficient way.

Enhance selected third-party events by defining the appropriate level of Red Bull brand support and visibility, with the goal of increasing brand awareness and product consumption in relevant scenes.

Build an outstanding network and long-term relationships with key regional influencers, including local authorities; sports, fitness, and cultural opinion leaders relevant to our target audience; entrepreneurial communities; and local media outlets (TV, radio, print, digital, and social).

Work closely with Sports Marketing teams to integrate Red Bull athlete activations into plans and develop smart 360-degree campaigns to maximize reach.

Consistently apply global, national, and regional best practices wherever and whenever they are appropriate.

Collaborate with regional sports event marketing teams to leverage the Event Vehicle program effectively, in order to excite and surprise consumers.

MARKETING INNOVATION

Understand the latest generational trends by staying close to our consumers and engaging with our networks across different scenes.

Involve the local team in generating ideas for field activities and leverage their own university lifestyles to identify technology-, digital-, and socially driven consumer trends at an early stage.

Develop new and innovative concepts that bring the brand to life by tapping into local networks, scenes, and opinion leaders, and execute these ideas with an appropriate balance of the four pillars of the marketing mix, based on your knowledge and ownership of your region as well as global and national priorities.

Ensure that digital and social media are central to every field marketing activity. Identify and selectively support cross-marketing opportunities in collaboration with sales, marketing, and Red Bull Media House.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Serve as a role model and consistently demonstrate Red Bull’s values with a motivating and inspiring tone of voice.

Source, hire, train, and manage FMSs who fit the brand, embody the Red Bull attitude, and are a perfect match for the field environment.

Coach FMSs in sourcing, hiring, and training their Student Marketeers, and approve every hire.

Set regional objectives and clear goals for FMSs to ensure accountability for their key deliverables, and conduct ongoing, mid-year, and end-of-year performance reviews.

Provide ongoing coaching and support to ensure FMSs achieve their deliverables. Regularly assess and identify their development needs, working closely with the Head of Field to ensure these needs are addressed.

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DRIVING EFFICIENCIES

Implement and maintain an efficient logistics system for warehousing and infrastructure to ensure the right tools and management are in place to meet local needs and deliver a premium appearance.

Develop and manage the regional budget in collaboration with the Head of Field and the regional marketing team.

Continuously identify cost-saving opportunities and other efficiency improvements for the company in the region.

Manage field expenses and general administrative tasks.

Build strategic, mutually beneficial partnerships by collaborating with other brands, organizations, and networks that provide added value, such as expertise, contacts, goods, funding, or facilities.

3+ years’ marketing experience.

People management experience with a proven track record in hiring, training, and motivating teams.

Experience working with commercial teams, such as general sales or trade marketing.

Demonstrated experience in negotiation and budget management.

A natural connector with excellent communication and networking skills, able to open doors and generate excitement for ideas.

Strong leadership, planning, and project management skills.

Ongoing understanding of consumer trends and insights (digital behavior, lifestyle trends, university life, mobility patterns), with strong knowledge of EPC culture in sports and the broader regional culture.

A creative marketer with strong brand understanding and an innovation mindset, who can translate new ideas into practice.

Ability to multitask and work effectively in cross-functional teams with varying objectives and personalities.

Excellent oral and written communication skills, including presentation and training abilities.

Bachelor’s degree or equivalent work experience.

Fluency in English required; additional language skills are an advantage.

Must hold a valid U.S. driver’s license.

Employees may be required to lift and or move up to 25 pounds or more as needed 

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,600 - $128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.