Manager - DTC Conversion Optimization, MS NOW

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Reporting to the Director, DTC Subscriber Growth, the Manager of Conversion Optimization will join a growing team tasked with the marketing launch and growth of MS NOW’s new-to-market subscription experience. This role will be tasked with maintaining, testing, and optimizing the direct-to-consumer conversion funnels on web and in-app to support subscription and revenue growth.

The ideal candidate has experience with subscription management and testing platforms, has designed, deployed and optimized testing roadmaps, and can mobilize cross-functional teams needed to support. This role will require GRIT and an analytical mindset to be successful in an environment where we are building and launching these capabilities for the first time.

Responsibilities:

• Maintain packaging, pricing, and promotional offers across web and app
• Lead day-to-day operations and partnership with the subscription management platform
• Manage SKUs and pricing for in-app purchases
• Develop and execute A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnel
• Regular collaboration across teams (including Product, Biz Ops, Strategy, Finance, Legal, Customer Success) to ensure alignment and share results
• Manage and prioritize requests to product to support package page updates and testing roadmap
• Provide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offers
• Oversee the creative development process for purchase path testing
• Partner with Analytics to establish conversion and testing reporting requirements
• Proactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growth
• Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences

• 5+ years of experience in subscriber growth, conversion rate optimization, or monetization in a marketing or product capability
• Experience with a DTC digital or app-based business
• Hands-on experience with testing platforms
• Experience with subscription management/monetization platforms (e.g., Piano) is a plus
• Analytical mindset with a bias for action and experimentation
• Strong project management and communication skills

Additional Job Requirements: 

• Must be willing to work in New York, NY.
• Must have unrestricted work authorization to work in the United States. 

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.  

Salary Range: $135,000-$150,000, bonus eligible

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.