Manager - Digital Marketing

Dreamsports

Mumbai permanent

Posted: January 15, 2026

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Required Skills

Digital Marketing Full-Funnel Acquisition Data Analysis Experimentation Budget Planning Channel Management Performance Optimization User Quality Research Cross-Functional Collaboration

Job Description

Your Role:
• Owning and tracking full-funnel acquisition metrics across channels from impressions to activation and using data to draw insights and derive learnings
• Designing and running structured experiments, planning budget across channels, campaigns, creatives, audiences, bidding, and onboarding flows, with clear hypotheses, success criteria, and root-cause diagnosis
• Acting as the single-threaded owner for digital acquisition outcomes, taking end-to-end responsibility of key channels (Meta/Google/others) beyond campaign execution, including coordination with product, tech, analytics, and partners
• Proactively identifying performance gaps and drive resolution, demonstrating resilience through multiple iterations rather than escalating, deflecting, or chasing quick wins
• Continuously optimising campaigns and funnels with a long-term, efficiency-first mindset, prioritising user quality and downstream metrics over vanity indicators
• Building deep user and market understanding through research, customer feedback, and competitor analysis to inform acquisition strategy and messaging
• Communicating transparently and collaborating cross-functionally, sharing insights and learnings openly to align teams and influencing decisions with data and clarity

Qualifiers:
• 3-6 years of hands-on digital marketing experience with 2-3 years in fintech / broking space running Google/Meta ads and other channels end-to-end
• Comfort working with Appsflyer / Firebase / GA4 / similar tools

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