Manager - Creative Marketing, Sports

The Manager – Creative Marketing will lead the end-to-end planning, execution, and optimization of integrated marketing campaigns for marquee properties across broadcast, digital, and on-ground platforms. The role acts as a single point of accountability, bringing together strategy, creative execution, stakeholder coordination, and delivery excellence to achieve brand, audience, and commercial objectives at scale.

What you'll do::
• Translate business and brand objectives into integrated, multi-platform marketing strategies
• Own campaign creation and execution across TV, digital, social, radio, print, outdoor, and on-ground activations
• Partner with business, programming, and digital teams to define KPIs and success metrics
• Act as the senior interface with programming, sales, digital, broadcast operations, legal, S&P, commercial, and corporate teams for all creative requirements
• Lead agency, production house, and partner briefing, evaluation, and performance management
• Oversee creative development to ensure brand and property consistency across all touchpoints
• Own creative execution timelines, budgets, and resource allocation
• Anticipate risks and manage contingencies, especially in dynamic and time-sensitive environments
• Ensure seamless coordination with broadcast teams for scheduling and transmission
• Lead, mentor, and develop team members, driving performance and capability building
• Own non-media budgets, vendor negotiations, cost optimization, and process efficiencies
• Track campaign performance and use insights to refine future strategies

What Success Looks Like::
• Timely and high-quality delivery of integrated marketing campaigns
• Achievement of defined campaign KPIs, including delivery, collaboration, and viewership metrics
• Stakeholder satisfaction and effective cross-functional alignment
• Budget adherence and demonstrated cost efficiencies

Qualifications, Experience & Skills::
• MBA or equivalent postgraduate degree
• 7 to 10 years of experience in marketing or campaign management, preferably within media, agency, or related environments
• Proven experience managing large-scale campaigns and working with cross-functional teams
• Strong strategic thinking and campaign planning capabilities
• Excellent communication and stakeholder management skills
• Understanding of marketing ecosystems across broadcast and digital platforms
• Strong execution orientation with problem-solving and financial acumen

About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.