Manager, Content Planning

Overview

We are seeking a Manager Content who will be responsible for the day-to-day management and delivery of local and regional digital content campaigns for WPP Media. This role requires a highly organized and self-motivated individual who ensures that campaigns are seamlessly implemented and achieve their intended KPIs. Strong attention to detail, organizational skills, and a proactive attitude are essential to driving the success of our digital content initiatives.

Reporting of the Role

This role reports to: Campaign Management Lead

3 Best Things About the Job

• Dynamic and Engaging Work Environment
No two days are the same in this role, ensuring you stay engaged and motivated. You’ll have the chance to collaborate with media agencies, content planning teams, clients, content creators, digital publishers, and media partners. Our diverse range of campaigns will expose you to all phases of content and influencer campaigns.

• Exposure to Cutting-Edge Marketing
Dive into the exciting and rapidly evolving world of data-driven content and influencer marketing, gaining insights and hands-on experience with the latest industry trends and strategies.

• Collaborate with Multinational Brands
Work with renowned multinational brands under the WPP Media portfolio, playing a crucial role in the creation and success of high-impact digital and social content campaigns.

In This Role, Your Responsibilities Include

• Campaign Management
Oversee the planning, execution, and monitoring of local and regional digital content campaigns to ensure they meet desired KPIs. Continuously seek and implement innovative strategies to improve campaign effectiveness and efficiency.

• Stakeholder Coordination
Coordinate with brand teams, agency planners, content creators, digital publishers, and media vendors to ensure smooth campaign implementation.

• Project Management
Manage multiple projects simultaneously, ensuring timelines and budgets are adhered to. Address and resolve issues or challenges that arise during the campaign lifecycle to maintain smooth operations. Conduct thorough reviews and quality checks of all content and materials before publication. Utilize various digital tools and platforms for campaign management, performance tracking, and reporting.

• Performance Analysis
Track and analyze campaign performance data, providing insights and recommendations for optimization.

• Reporting
Prepare detailed campaign reports for clients, highlighting key metrics, successes, and areas for improvement.

• Trend Monitoring
Stay updated on the latest trends in digital and social media marketing, applying this knowledge to enhance campaign effectiveness.

• Influencer Relations
Identify, recruit, and manage relationships with influencers to enhance campaign reach and engagement.

Minimum Qualifications

• Experience
1–3 years of experience in digital marketing; social media and content experience is a strong advantage.

• Digital Savvy
Strong understanding of social media and active usage of digital and social media platforms such as TikTok, Instagram, Facebook, Lemon8, Telegram, Xiaohongshu, and YouTube.

• Project Management
Strong project management skills with the ability to coordinate with agencies and publishers to meet campaign objectives.

• Communication Skills
Excellent verbal and written communication skills.

• Team Collaboration
Strong collaborative spirit with a positive working attitude in a team environment.

• Attention to Detail
Strong attention to detail with a process-driven mindset, excellent time-management skills, and the ability to prioritize tasks effectively.

• Technical Proficiency
Proficiency in Microsoft Office (Word, Excel, PowerPoint) and the ability to quickly learn and adapt to different tools.

• Autonomy
Ability to work independently while achieving campaign objectives.

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.

• We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.

• We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.

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