Manager, Consumer Marketing & Sponsorships

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Consumer Marketing & Sponsorships

COMPANY
Mastercard is the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. Mastercard ensures every employee has the opportunity to be a part of something bigger and to change lives. We believe in connecting everyone to priceless possibilities.

OVERVIEW
Mastercard has an exciting opportunity for an experienced marketing expert to join our team as Manager, Consumer Marketing & Sponsorships. The successful candidate will lead the planning, execution and measurement of high impact marketing and sponsorship programs that advance global and regional priorities and accelerate business growth in Canada. The role reports to Vice President, Consumer Marketing & Sponsorships, and operates as a core part of the Canada Integrated Marketing and Communications (IMC) team.

The position plays a key role in developing and executing both short and long term strategic marketing plans, while managing Canada market opportunities across major global and regional sponsorships. The successful candidate will support the growth of the Canada business by working closely with Product, Services, and Sales teams—leveraging sponsorship assets to unlock partner opportunities, supporting new business RFPs to drive pipeline growth and strengthening product value propositions. They will be also responsible for identifying consumer insights, distill priorities, and collaborate closely with partners in Global and Americas Integrated Marketing & Communications.

THE ROLE
• Lead the development of communication briefs, objectives, and campaign analysis and optimization, informed by research, industry trends, and best practices
• Oversee end-to-end delivery of advertising and marketing campaigns, with a strong digital focus and the ability to execute effectively across search, broadcast, print, and other above-the-line channels
• Manage Canada market opportunities for some of the key global and regional sponsorships by unlocking maximum value in support of B2C, B2B2C, and B2B objectives
• Champion the Mastercard brand, ensuring all consumer initiatives align with brand personality, visual identity, and core values
• Own KPI and measurement planning across the Consumer & Sponsorship Marketing team to ensure clear, consistent success metrics, high quality delivery, and robust reporting across all campaigns
• Advance the Consumer Marketing innovation agenda in Canada by leveraging new and emerging technologies and capabilities, with the focus on AI, to drive marketing impact
• Oversee the community management function for Mastercard Canada owned social media platforms, related processes and ongoing evolution
• Manage financial processes for the Consumer Marketing & Sponsorships team, including day-to-day budget management, PO issuance and process compliance
• Serve as the Consumer Marketing’s SMB segment lead, providing always-on marketing support across relevant opportunities
• Collaborate cross-functionally across IMC— with Communications and B2B teams—as well as with other internal stakeholders and multiple agency partners (brand, media, digital, events, and sponsorship) to deliver fully integrated, effective, and efficient marketing communications in a fast paced environment.
• Support the annual planning process through strategic input and close partnership with senior leadership, cross-functional teams, and Americas counterparts

ALL ABOUT YOU
• Extensive experience collaborating with internal stakeholders across departments and functions, as well as cross-functional agency partners including media, creative, and research
• Proven ability to build strong relationships and deliver results within a matrixed environment
• Strong digital fluency and a continuous learning mindset, bringing thought leadership and innovative thinking to all work
• Creative, strategic, and solution-oriented thinker with the ability to unlock potential and adapt in fast-paced, dynamic environments
• A self-starter who can work independently to manage multiple concurrent projects with high attention to detail. Strong sense of urgency and ability to prioritize, multitask, and manage to deadlines amid complexity and ambiguity while being focused on delivering results
• Exceptional project management and organizational skills with a disciplined, detail-oriented approach to planning and execution
• Experience leading and managing agency partners, including negotiation, to drive business results and efficiencies
• Experience working with high profile sponsorship partnerships is an asset
• Excellent verbal, written, and presentation skills, with the ability to craft compelling stories and clear points of view
• Strong analytical and financial acumen, able to distill insights and translate them into actionable recommendations
• Comfortable managing senior stakeholders and audiences
• Agency experience is an asset

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in Canada, the successful candidate will be offered a competitive pay based on location, experience and other qualifications for the role and may be eligible to participate in a discretionary annual incentive program. This posting reflects one or more current openings on our team.

Pay Ranges

Toronto, Canada: $109,000 - $158,000 CAD