Manager, Consumer&Marketing Insights CS

We're looking for a strategic and analytically-minded Manager, Consumer & Marketing Insights to join our team in Seoul, Korea. In this role, you will lead the development and execution of consumer and marketing insights initiatives that drive business growth and enhance customer success outcomes. You will translate complex data into actionable strategies, collaborate across departments, and provide leadership that shapes our organization's understanding of consumer behavior and market dynamics.

• Develop and manage comprehensive consumer insights strategies that inform marketing initiatives and product development decisions
• Analyze market trends, consumer behavior patterns, and competitive landscapes to identify growth opportunities and inform strategic recommendations
• Lead cross-functional teams to design and execute market research projects, surveys, and consumer studies
• Create data-driven reports and visualizations that communicate insights to senior leadership and stakeholders
• Oversee the collection, analysis, and interpretation of consumer data from multiple sources and platforms
• Collaborate with marketing, sales, and customer success teams to ensure insights are effectively integrated into business strategies
• Establish key performance indicators (KPIs) and metrics to measure the impact of insights-driven initiatives
• Stay current with industry trends, emerging research methodologies, and analytics tools relevant to consumer insights
• Present findings and recommendations to executive leadership and external stakeholders with clarity and confidence

• 5+ years of experience in consumer insights, market research, marketing analytics, or related field
• Proven expertise in data analysis, statistical methods, and consumer behavior analysis
• Strong proficiency with analytics platforms and tools 
• Demonstrated experience leading cross-functional teams and managing complex projects
• Excellent understanding of customer success principles and CRM systems
• Advanced skills in data interpretation and translating insights into strategic recommendations
• Strong presentation and communication skills with the ability to influence stakeholders at all levels
• Experience with market research methodologies and consumer segmentation strategies
• Proficiency in Microsoft Office Suite and familiarity with marketing automation platforms
• Knowledge of the Korean market and regional consumer behavior (preferred)
• Project management capabilities and ability to manage multiple initiatives simultaneously
• Strong organizational and time management skills with attention to detail
• Collaborative mindset with ability to work effectively across departments
• Fluency in English; Korean language skills are a plus

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion