Manager, Consumer Insights

At Nielsen IQ, our obsession in helping our clients to grow through comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us.

Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

Working in this role, you will play a key role in the provision of strategic insight to our clients in the delivery of consumer research services by having a good understanding of their business issues and developing relevant consumer research solutions including integration across Nielsen’s IQ business units while building and maintaining strong client relationships.

Responsibilities

• Responsible for development of current client base and supporting the sales team in delivering sales target
• Work together with Business Development colleagues and independently identifying and addressing client’s business issue or project brief, proposing the right & relevant solution (i.e. type of consumer study, data collection approach, timeline and investment). This includes developing & presenting the proposed solution to clients.
• Take lead on client engagement and maintain a relationship with the client with the aim to become a trusted advisor, thus gaining more business opportunities.
• Maintain an accurate and up to date knowledge on research techniques and applications; eager to learn about value added analysis to properly answer client’s key objectives.
• Demonstrate willingness and ability to think about client’s business and take concrete steps towards building knowledge about a key industry vertical OR Solution.
• Manage a small team of researchers to coach and mentor both direct and indirect reports, developing & strengthening their competency skills.
• Execute and deliver the project (end-to-end, from questionnaire development to reporting/analysis & verbal presentation) at the most efficient way without impact on the quality of your delivery

• Bachelor’s Degree or equivalent, Master’s Degree desirable with 6+ years’ experience in a consumer research environment
• Well versed with Quantitative research, analytical, interpersonal and problem solving skills
• Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.
• Proficient in Microsoft Excel & PowerPoint and/ or Google Spreadsheet & Slides.
• Ability to draw insights and good story telling skills
• Good experience in market research project management, including liaison with internal operation teams.
• Excellent in both spoken and written English and local language Chinese to manage local clients

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion