Manager, Consumer Insights

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Background: 

NBCUniversal Media Group is looking for a Manager of Consumer Insights to join our team, driving primary research initiatives that bring the voice of the consumer to the growth and strategy teams for Peacock, NBC, and Bravo. This individual will be a critical player within the Insights team tasked with executing primary research and conducting robust analysis in support of the growth strategy plan for the business. In this role, you will conduct research on the U.S. media consumer and collaborate with stakeholders across the organization to inform business decisions around pricing and bundling for the Peacock streaming service, as well as distribution across the ecosystem of traditional and online video (dMVPD, SVOD, FAST, and social platforms). 

The ideal candidate is a consumer insights/primary researcher with quantitative expertise ready to have an impact and help drive strategic decision-making. You should have experience leading quantitative primary research initiatives and conducting advanced data analysis. We are looking for a candidate with a deep background in leading a range of primary research studies, including surveys and advanced quantitative methods like MaxDiff, conjoint and drivers analyses. 

Responsibilities:  

• Help design and execute all phases of research workstreams, including writing briefs, drafting surveys and discussion guides, managing survey fielding, analyzing banners & crosstabs, conducting advanced data analysis developing insight narratives, and presenting findings 

• Synthesize qualitative, quantitative, and first-party signals into clear insights in support of Growth Strategy Plans for the business, contributing to building a successful streaming service and expanding the reach of our entertainment brands 

• Oversee monthly landscape tracking to deliver a comprehensive view of consumer behaviors and preferences in TV & streaming 

• Support management of relationships with external research agencies and vendors, ensuring high-quality deliverables 

• Build relationships with the Distribution, Growth Strategy, Partnerships, and Advanced Analytics teams, helping them achieve their objectives with strategic insights backed by thoughtful and robust analysis  

• Become a subject matter expert on all things primary research, to support peers & internal stakeholders and develop your career 

• Leverage innovative research methodologies and AI-enabled tools streamline repeatable workflows (e.g., survey design, coding, synthesis, visualization) 

• Help foster a consumer‑centric culture by bringing human insights and the voice of the consumer into briefs, recommendations, and decisions 

Basic Requirements:  

• 5+ years’ experience in consumer insights or market research within entertainment, streaming media, or a related industry    

• Bachelor’s degree required; Master’s degree preferred in a relevant field (Quantitative Methods, Market Research, Psychology, Sociology, Statistics, etc.) 

• Advanced proficiency in survey analysis tools (e.g., displayr, Marketsight, SPSS, etc.) required 

• Statistics proficiency and experience required, with an ability to conduct advanced statistical analysis (i.e., regression, factor, cluster) and other quantitative methodologies (e.g., MaxDiff, conjoint, Gabor-Granger) 

• Skilled in quantitative primary research design and project management, including advanced survey writing, survey data analysis and vendor management  

• Excellent written and verbal communication skills, with experience presenting insights to cross‑functional partners.    

Desired Characteristics: 

• Experience leveraging GenAI research tools (e.g., Microsoft 365 Copilot, Listen Labs, etc.) preferred  

• Live the values of collaboration and teamwork, operating as one team across NBCUniversal Media Group 

Additional Requirements: 

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $80,000 - $105,000. 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].