Manager, Commercial Analytics

WHO WE ARE
Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

POSITION SUMMARY
The Manager, Commercial Analytics and Reporting, plays a key role in delivering actionable insights, performance dashboards, and strategic reporting to drive Sales, Marketing, Revenue, and broader Commercial performance. This position partners across multiple teams to ensure consistent, accurate, and impactful analytics that support decision-making at every level of the organization. This position complements an existing analyst who is focused on B2C outbound direct marketing efforts. This position will have a focus on B2B efforts as well as digital marketing.

RESPONSIBILITIES:
• As a member of the analytics team, collaborate to build an omnichannel view of marketing efforts (digital, email, print, social, direct mail), by developing business intelligence focused on B2B initiatives and on website traffic to complement insights focused on direct B2C marketing.
• Measure and report on website traffic, gleaning insights on sources, repeat visits, paths taken and culmination in online/offline bookings.
• Measure and report on the impact and ROI of initiatives by the sales team, including but not limited to B2B co-op marketing and covert exclusive agency offers.
• This person will be responsible for dashboard and visualization design and development in Sales Force and Power BI, they will partner with IT. IT will set up the data cubes for dashboard development by the business.
• Partner with Revenue Management to track demand trends, booking curves, and performance versus forecast, providing insight into pricing, promotions, and channel mix.

QUALIFICATIONS:
• Bachelor’s degree in Mathematics, Statistics, Data Analytics, or related field (Master’s preferred).
• Minimum 2-3 years of experience in commercial, sales, marketing, or revenue analytics
• Proficiency in BI tools (Power BI, Salesforce, or similar) with demonstrated experience designing dashboards and advanced visualizations.
• Strong SQL skills and writing queries for data selections and analyses.
• Familiarity with data warehouse/lake platforms (Snowflake, Databricks, or similar) preferred.
• Proficiency using CDP platforms where unified customer data is integrated from various sources.
• Familiarity with CRM systems (e.g. Salesforce, Upland, Adestra, IBM Marketing Cloud) and digital analytics platforms (Google Analytics, Amplitude, etc.).
• Proven ability to collect, analyze, and interpret complex data, translate findings into insights, and present to senior leadership.
• Advanced experience with Python and Excel preferred.
• Excellent written, verbal, and storytelling skills, with ability to create impactful presentations in PowerPoint.
• Experience in travel, hospitality, or related industry preferred.
• Strong team player with the ability to operate in a cross-functional environment.
• Passion for using analytics to drive commercial performance, customer engagement, and strategic decision-making.

DISCLAIMER STATEMENT:
This job description is intended only to describe the general nature and level of work being performed by an employee in this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills or abilities required or persons so classified or assigned.