Manager, Campaign (Food)

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

We are looking for a results-driven Campaign Manager to lead the execution and optimization of integrated marketing campaigns across digital and offline channels. The ideal candidate will combine strategic thinking with hands-on execution to drive customer engagement and revenue growth.

Campaign Action Plan

• Design and implement creative campaigns based on Tier 1 brand campaigns & calendar to drive orders, and user engagement.

• Execute seasonal, festive, and promotional campaigns based on the brand strategies. 

• Create campaign briefs, collaborate with agencies and monitor execution.

• Maintain a marketing campaign calendar aligned with business objectives.

Campaign Execution:

• Lead collaboration with creative, commercial, and partnership teams

• Manage timelines and deliverables

• Ensure campaigns run smoothly on all channels with consistent messaging.

• Monitor real-time campaign performance and optimize for maximum results.

 

Performance & Optimization: 

• Track campaign performance.

• Optimize campaigns in real time based on performance

• Prepare post-campaign reports and learning documents

 

Stakeholder Collaboration:

• Negotiate with vendors, partners, and agencies.

• Work closely with category, commercial, partnership, and logistics teams.

 

Qualifications

• Key Skills & Competencies

• Strong campaign coordination and execution skills

• Clear communication and briefing capability

• Ability to manage multiple timelines and stakeholders simultaneously

• Good understanding of Digital media & social media content formats and engagement drivers

• Basic knowledge of ATL/BTL marketing and on-ground activations

• Detail-oriented with strong follow-through

 

Preferred Background

• 5 years of experience in digital marketing, brand, or campaign execution roles from B2C industries, preferably from eCommerce, FMCG, Consumer Technology 

• Experience working with creative teams, agencies, or vendors is a plus

• Exposure to digital platforms, social media, or consumer brands preferred