Manager B2B Ticket Sales

Confidential

Riyadh, Riyadh Province, Saudi Arabia permanent

Posted: January 30, 2026

Job Description

Team: Ticketing

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Manager Ticketing

Role location: Riyadh, Saudi Arabia

Job Purpose: As the Manager B2B Ticket Sales, you will drive B2B ticket sales revenue and maximize event attendance by cultivating and managing relationships with corporate clients, tour operators, and group partners. You will develop and execute strategic sales plans, meet revenue targets, and support the overall success of the ticketing department.

Duties and Responsibilities

• Develop and execute strategic B2B ticket sales plans to meet and exceed revenue and attendance goals.

• Identify, prospect, and secure new B2B clients, including corporate groups, associations, tour operators, and educational institutions.

• Cultivate and maintain strong, long-term relationships with key accounts and B2B partners.

• Create and present customized ticket packages, proposals, and pricing structures tailored to the needs of different business segments.

• Negotiate and close B2B sales contracts, ensuring compliance with organizational policies and maximizing profitability.

• Manage the entire B2B sales cycle, from lead generation and qualification through to contract execution and account management.

• Conduct market research and competitive analysis to identify new business opportunities and adjust sales strategies accordingly.

• Track sales performance, generate detailed reports, and provide accurate sales forecasts to senior management.

• Represent the foundation at industry events, trade shows, and networking functions to promote B2B offerings and generate leads.

Education and Experience

• Bachelor’s degree in business administration, Marketing, Sports Management, or a related field.

• Minimum of 5 years of progressive experience in B2B sales, with a focus on ticket sales, corporate hospitality, or related event revenue generation.

Knowledge, Skills, and Abilities

• Strong understanding of the B2B sales cycle, lead generation, and key account management principles.

• Exceptional negotiation, presentation, and closing skills.

• Excellent written and verbal communication skills, including the ability to create compelling sales proposals.

• In-depth Knowledge of the ticketing.

• Proven track record of consistently meeting or exceeding sales targets.

Benefits

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.

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