Manager - Audience Insights & Segmentation

About the Role The Manager of Audience Insights & Segmentation is responsible for identifying actionable audience insights for Gap Inc’s brands. Sitting within the Marketing Intelligence organization and reporting to the Director of Audience Insights & Segmentation, you will serve as an embedded resource within the brand organizations tasked with leveraging first- and third-party data sets to derive key insights that inspire best-in-class creative development and placement for the brand’s campaign/seasonal and evergreen marketing activities. As a brand-aligned resource, you will serve as the key point person for central and brand-specific marketing teams when it comes to social & search insights, media platform habits & practices, and trends across social media, culture, and entertainment. Specifically, we are looking for someone with strong experience working with video and influencer insights. What You'll Do Leverage disparate data sources (including social chatter, search terms and keywords, platform best practices & case studies, and cultural & entertainment trends) to support brand-specific and Gap Inc marketing initiatives Generate insights from first- and third-party datasets to profile key media audience segments, hindsight marketing activities, and input into strategic, tactical, media, and creative briefings Act as the subject matter expert on social relevance for your assigned brand(s), measuring the success of marketing campaigns and providing a point of view on brand fit for talent and brands being considered for partnerships and collaborations Surface trending themes, formats, and best practices for paid social platforms to inspire better placement and creative development Partner with other Gap Inc insights functions to tell a complete picture of brand audiences, marketing campaigns & collaborations, and product launches Highlight cultural, entertainment, audience, and social media trends, and advocate for an up-to-date understanding of key media audiences Partner with Audience Data Strategy and Gap Inc’s media agency to ensure that key audiences and related strategies are reflective of the current audience insights and definitions Who You Are Established marketing experience working with audience insights and segmentation Experience mining social listening, search trends, and cultural & entertainment trends Proven ability to think through data sources and analysis in new and unconventional ways Expertise in crafting a cohesive narrative from multiple data sources Strong understanding of methodology, data, and systems best leveraged for research Diverse-minded, curious, creative and solution-oriented Demonstrated ability to generate strategic insights from rigorous analysis Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work